In the past two decades, the manner in which organizations in the India managed their human resources has changed dramatically (Braun and Warner, 2002). As the economy grows and moves into higher value-added work, strategic recruitment and selection are vital to an organization’s success. This dissertation seeks to examine the recruitment and selection strategy approaches in Reliance. This research is based on well-known company Reliance that has many subsidiaries. The Western recruitment and selection practices are the traditional selection model in India. This dissertation portrays that the role of the HR of the participating companies is supportive and administrative but not strategic. A combination of recruitment channels are used when attracting talent. Although organizations in India use a combination of recruitment methods, they are far more reliant on external online recruitment agencies. The recruitment and selection process is more bureaucratic and less dependent on personal relationships. More organizations tend to adopt sophisticated selection methods. Management style and organization culture play an important role in the recruitment and selection practice in India.

KEYWORDS: Recruitment Methods, Strategic Recruitment, Value-added Work, Human Resources.