DIGITAL MARKETING: A LITERATURE REVIEW

Research in simple terms refers to search for knowledge. It is a scientific and systematic search for information on a particular topic or issue. It is also known as the art of scientific investigation. Several social scientists have defined research in different ways. It is an academic activity and therefore the term should be used in a technical sense. Thus, research is an original addition to the available knowledge, which contributes to its further advancement. It is an attempt to pursue truth through the methods of study, observation, comparison and experiment.

 

KEYWORDS: Scientific and Systematic Search for Information, Observation, Comparison, Experiment.


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