WOMEN ENTREPRENEURSHIP IN INDIA: WITH SPECIAL REFERENCE TO ETHICAL BUSINESS MANAGEMENT

Women entrepreneurship is a recent approach in India which has enabled to utilize the 50% inactive resource- women of educated population of the country. Women have entered almost all industries as entrepreneurs. Whatever industry they are working in, their business practices tend to be different from the male population. The study attempts to analyze the element of professional ethics in their business practices. Various companies which are being run by women at the top management will be studied for the purpose of this research. Secondary data available in the form of reports of various companies, work of previous scholars, articles from books and magazines. Primary data will be collected from employees of the companies which are being run by women entrepreneurs. At the same time consumers of the products or services marketed by these companies will also be contacted.  Analysis of both the kinds of data will lead the researcher to certain findings which will be the basis of suggestions and recommendations to the decision makers. Such researches may give us a clear picture of business practices followed by the newly introduced gender at the top management. The new trend emerged in Indian economy has to be handled properly or we might not be in a position to make full use of this valuable resource of the economy. If the researcher can give one good recommendation for the same, then the effort of this research is worth it.

 

KEYWORDS: Entrepreneurship, Indian Economy, Ethical Business Management, Business Ethics.


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