CRM works as a powerful tool for companies to interact with the customers properly. Although the CRM program has emerged in 1970 bit it was popularised in 1997 due to work of Siebel Gartner and IBM. Siebel has introduced the first mobile. CRM app called Siebel sales handheld in 1999 and then on the first open source. CRM system was developed by sugar CRM 2004. The main aim and purpose of CRM is to build strong customer relationship. The company has to provide various schemes, offers, price relaxation and after sale services and many benefits to the customers. A business has to do a lot of efforts in this competitive world for gaining more profit, so CRM provide an ease to interact with customers and situate themselves on the top of the rival firms.

KEYWORDS:  Price Relaxation, CRM System, Rival Firms, Organisational Structure.