STUDY OF AWARENESS AND ACCEPTANCE OF DIGITAL BANKING AMONG WOMEN CUSTOMERS

Banking in India has undergone a transformational change from traditional branch banking to online banking. Technology has made the banking transactions more efficient and convenient. Customers are using ATMs, Credit / Debit card, mobile banking. There is a requirement for awareness drives for digital banking, since the customers are apprehensive in using e banking technology. As per the review study, women customers are less prone to take risks and believe in savings rather than investments. Public and private sector banks have good opportunity to target and create awareness among women customers by opening a channel of transactions for them. This paper explores the level of awareness and acceptance of e banking among women customers and tries to identify the challenges faced by women in e banking. The research paper also focus on the suggestions to enhance awareness with digital banking among women customer in recent scenario.

KEYWORDSDigital Banking, Awareness, Acceptance, Information Technology, Women Customers.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download