Technology plays a significant role in banking sector. India's telecommunication network is the second largest in the world by number of telephone users with 1.183 billion subscribers as on 31 May 2019. Banking is one of the largest financial institutions constantly exploring the opportunities of technology enabled services to provide better customer experience and convenience. Mobile Banking is one of the most widely used services that have become part of every individual in the information era. This is an emerging alternate channel for providing banking services. India is the second largest telecom market in the world, which is having high potential for expanding banking services using mobile. The main objective of this study is to understand the need of mobile banking as the necessity for future India and to identify the mindset of the customers regarding Mobile banking in regard to its innovative services in India.

KEYWORDS:  Digital Marketing, Banking Services, Mobile Banking, Telecommunication Network.