E-Commerce refers to the exchange of business information using electronic media. It includes online shopping or any other online transaction related to stock or bonds and any other B to B transaction. Today, E- Commerce has become an essential part of Indian society. From food to groceries, travel bookings, automobile or android purchase, everything is available online. E-Commerce platform has created an innovative shopping experience for the society. But there’s still much to achieve to make the Indian society 100% equipped and comfortable with the online shopping platform. Trends show that Amazon- one of the market leaders of E-Commerce, has been able to take the lead in India after its historic success in the US and other developed nations and local players like Flipkart are also making space for themselves. This paper gives an overview of future prospects of e-Commerce in India. It also deals with the Future challenges and opportunities prevailing in India and how rapidly e commerce sector is growing.

KEYWORDS:  e-Commerce, Growth, Online, India, Innovation, Android Purchase, Electronic Media.