CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT

Corporate social responsibility becomes an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society. When times get hard, there is the incentive to practice CSR more and better - if it is a philanthropic exercise which is peripheral to the main business, it will always be the first thing to go when push comes to shove. Corporate social responsibility allows organizations to work towards the betterment of the society and make it a better place to live. With CSR Sustainable development is achieving today's need without compromising the tomorrow needs. Sustainable development does not having any kind of negative impact it's fully used by the natural resources. Natural resources, conservation of natural resources, using non-conventional energy source and avoiding undue pressure on the environment would lead to sustainable development.

                               

KEYWORDSCorporate Social Responsibility (CSR), Sustainable Development, Natural Resources.


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