E-COMMERCE: FUELLING THE DREAM OF DIGITAL INDIA

E-commerce or Electronic commerce allows buyer’s to overcome geographical barriers and facilitate them to purchase products and services anytime and from anywhere through internet facility. E-commerce trade in India already has taken shape and is expected to generate $100 billion online retail revenue by 2020.Availability of low cost smart phones, desktop computers, convenient and economic internet access to all lead to the phenomenal growth of E-commerce in India. India has an internet user’s base of about 450 million till July 2017; the second-largest user base in the world, only behind China 650 million. But the internet users in India are expected to increase at a CAGR of 15.6 percent, which connects approximately 6 million new members every month will reach to 700 million by 2020.The Government of India under Digital India campaign also promoting people to make online payments through net banking or debit and credit cards to a virtual portal to make Indian economy cash less economy. Present study gives an overview of the current status and future of E-Commerce in India and discusses the opportunities & challenges for E-Commerce in India.

               

KEYWORDSE-commerce, Online Shopping, Wireless Network Mobile, Digital India, CAGR.


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