Gender sensitization is a vital issue faced by society. It is a process in which individual are taught to respect everyone nevertheless of gender, by raising awareness of gender equality concerns by inculcating empathy towards opposite gender. Individuals need to be more open-minded, lucid and unprejudiced in their thinking and doing.

                In this paper the researcher has developed a value chain model to understand the role of different people at different phases of life of an individual in creating a gender discrimination free society. Researcher has tried to facilitate in the systematic incorporation of gender equality dimensions into value chain development programmes. This model helps to understand different sources which can augment human values and enhance awareness on gender inequalities.

                The purpose of this paper is to study gender sensitization issue at various stages of life and to develop a new value chain model to identify some remedial activities through which value can be created and added in society.

                Related cases from different sources are taken into consideration to develop the model.

KEYWORDS:  Gender Sensitization, Discrimination, Value Chain, Diversity, Education, Initiative.