Corporate Social Responsibility means the responsibility of companies being a corporate citizen towards society and all its stakeholders. CSR has no single meaning or definition; it holds a different meaning in a different context. This research attempts to understand the consumers’ perspective on CSR, the study principally focuses on the fundamentals of CSR.  The main reason to carry out the study was to find out the outlook and understanding level of the consumers about CSR and figure out how individual perception affects their purchasing decisions or buying behavior, with special reference to Proctor & Gamble (P&G). The key finding of the report deals with the level of awareness among people, their intention & how CSR affects their buying behavior, the results indicated that CSR practices of the company have an effect on buying behavior of consumers.

KEYWORDS:  Corporate Social Responsibility, Consumer Behavior, Consumer Satisfaction, P&G.