Due to globalization and intense competition every business has to bring creative and innovative ideas to win the market. A company has no chance to win this competitive game in the absence of creativity and innovation. It develops insights in managers to introduce innovation within their organizations and accelerate the growth of creative performance in their staff. The traditional strategies might have been good in the past when the markets were simple and unchanging. Now the strategists have to develop new ways of thinking. It requires a different type of strategic planning; an approach that is insightful, resourceful and forward looking, and one that balances objective analysis with subjective discovery.  Innovation is a powerful tool in the hands of firms. It helps them create sustainability as it opens wide horizons for to expand their reach and to excel. Businesses that innovate create more efficient work processes and have better productivity and performance.

KEYWORDS:  Productivity, Creativity, Innovation, Invention, Innovative Strategies.