Over the past few years, social media has become an important tool for raising awareness and mobilizing campaigns on various issues. It allows any individual to share content and opinions to a global audience. It has proved to be an instrument for bringing women’s issues in the forefront of a wider masses and compelling policy makers to step up for gender equality. Importance of social media has been acknowledged by Women’s Rights Activists and it has demonstrated its potential for drawing attention to women’s empowerment and women’s issues. The paper is an attempt to study the role of social media in contributing to raising awareness about women’s issues and women empowerment in a conservative and developing country like India based on secondary data. The paper likes to conclude that social media is contributing to women empowerment but still there is gender gap due to lack of infrastructure, illiteracy, cybercrime, cyber bullying, etc. and women are not able to fully utilize their legitimate space.

Keywords: Social Media, Gender Stereotype, Women Empowerment, Civic Participation, Cybercrime.