Environment and Health consciousness is getting reflected through consumer’s enhanced interest in Toothpaste. Our preferences are part of what makes us who we are and the brands we seek will reflect our preferences. The competition among the brands is fierce.  In every product category, consumers have more choices, more information and higher expectations than ever before.  Jockeying for position in a consumer’s preference set requires an aggressive strategy and constant vigilance. The marketer’s principal objective is typically to build a relationship with buyers, rather than merely to make a single sale. The marketing strategies like product, price, promotion, place, process, people and physical evidence play a significant role in assuring a success and sizable profits for the companies. On the other hand, customers face several problems such as delay in product supplies, unfair and discriminated prices, and lack of information about expired and obsolete products, deceptive advertisements, raising customer complaints, unsociable approach of sales force, reduced sales after service, etc., and these problems on the one hand, and increasing customer’s dissatisfaction on the other.

Keywords: Environment and Health, Product Supplies, Sales Force, Customer’s Dissatisfaction