Environment and Health consciousness is getting reflected through consumer’s enhanced interest in Health Drinks. Our preferences are part of what makes us who we are and the brands we seek will reflect our preferences. The competition among the brands is fierce. In every product category, consumers have more choices, more information and higher expectations than ever before. Jockeying for position in a consumer’s preference set requires an aggressive strategy and constant vigilance. The marketer’s principal objective is typically to build a relationship with buyers, rather than merely to make a single sale. Ideally, the essence of that relationship consists of a strong bond between the buyer and the brand.

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Keywords: Environment and Health, The Buyer and The Brand, Socio-Economic Environment.