Human resources of a country through their skills, knowledge and ability determine the wealth of a country. Many countries were able to surpass other countries in economic development as their human resources were capable of better utilizing physical and intangible resources. In India, employers not only face the problem of acquiring the right employee but also the bane of attrition. Attrition rate is the rate at which employees leave their job during a given period. Attrition is gaining a lot of importance in today’s competitive world. Automobile dealerships are no exception to it. Sales executives and service managers are in direct contact with customers. Sometimes customers rely on them so much that they do not want to deal with some other employee. In such a situation, high attrition can pose a serious threat on the profitability of dealership. Thus the present study aims to identify the causes of attrition in automobile dealerships.

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Keywords: Attrition, Work Pressure, Self-Esteem, Employee Satisfaction, Morale.