Development of the nation largely depends upon the development of the rural population. “India’s way is not Europe’s. India is not Calcutta and Bombay. India lives in her several hundred villages” – Mahatma Gandhi.

Marketing plays a very important role by satisfying these needs and wants through exchange processes and by serving the best quality goods with the assurance of serving the customer in the best possible manner and ends at building long term relationships. The process should be well communicated by developing the value of a product or service through positioning to customers. Introduction to Marketing: According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The challenges of rural marketing are perpetuating. The vast market demands good marketing strategies to design a win-win situation for all the groups in the rural marketing chain. Rural markets are a time-consuming affair and demand substantial investment. Where the markets offer a vast untapped potential, it is important to understand that rural marketing is not as simple as urban marketing due to several unattended issues. In short,  the rising income levels, especially agricultural income, further aided by increasing literacy levels, modern communication infrastructure systems, growing rural electrification, the various rural development schemes and the priority and importance given to rural development in the five year plans, all point towards a significant growth in the rural market potential. We can safely say that until some years ago, the rural market was being ignored and given a step motherly treatment by many corporate and advertising to rural consumers was usually a hit and miss affair. Thus,  we can  say that  growth and  development  of  rural marketing  has  proved very fruitful for a rising  nation like  India.

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Keywords: Marketing Strategies, AMA, Market Demands, Rural Markets, Growth and Development.