Corporate Social Responsibility (CSR) should be a liability of company to save the interest regarding society. The primary object of business is to get profit, corporates should take steps for wellbeing of the society and should organize its working steps with the structure of ecological norms. In the past, it was willingly for all companies to start activities for amelioration of the community except Government policies & rules regarding save the ecosystem. Today corporate social responsibility has achieved main role in new Companies Act 2013.

In India, the concept of corporate social responsibility passed by both house of parliament with the approval of President of India on 29 August 2013. It is regulated by clause 135 of Companies Act 2013. There is one of the most important aspect of bill is the proposal of a compulsory expenditure for companies of 2% of its average profit of the three previous year on the CSR. Now it is mandatory for profit making companies to spend on activities related to corporate social responsibility. In case, a company is not doing so, it will have to explain the reason for shortfall. The provision of CSR activities under new law, which refers to way that business activities are implement to get on overall positive effect on the community, cultures and ecology and provides the scope of utilizing the corporate strengths towards fulfilling India's social objectives. Due to lake of understanding CSR, inadequately trained personnel, coverage policy etc. many companies have not get the effectiveness of CSR programme. The present paper attempts to analyze of new CSR provisions, challenges, issues & their implementation faced by corporate social responsibility activities in India.

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Keywords: Corporate Social Responsibility, Community Ecology, Corporate Strength.