CORPORATE SOCIAL RESPONSIBILITY: A DIFFERENT PERSPECTIVE

The objective of the paper is to give a summary on the impact of the social responsibility of corporate on the behavior, and employee’s attitudes  towards CSR, and this can be observed that many scholars are still keep on going to glance at this concept of Corporate Social Responsibility  from their different perspectives. As we can see in 1970, the first scholar named Milton Friedman, who wrote his first article on the topic of corporate social responsibilities. After his first article many academicians as well as the scholars started giving emphasis on this field in more prescribed manner to know the details, & made a major move about the general debates and conversations discussing about the authenticity of CSR and legitimacy towards different perspectives of CSR to acquire deeper knowledge of understanding about this concept of CSR. Although, most of the scholars that have been accomplished with respect to Social responsibility, were specially focused on the macro perspective of CSR with their major emphasis upon the relationship and connection among financial performance and CSR initiatives.

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Keywords: Corporate Social Responsibility (CSR), Employees’ Attitude, Behavior, Social Responsibility.


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