Modern females are knowledgeable, intelligent, and combination of various skills. They are financially autonomous and pursue self-worth satisfaction.  The article primarily shows how contemporary marketers evolve their marketing strategy after thorough observation and scientific research on the psychology of females’ consumers in terms of the three significant components (product, price and communication). Marketers design products that completely fulfil the physical and emotional requirements of customers; set the appropriate price that attracts females, and then interact efficiently with women customers in order to create a continuous and trusting relationship. The article attempts to combine marketing theory and case analysis to conclude that client research in the highly competitive market will be the trend of business strategy.

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Keywords: Marketing Strategy, Female Psychology, Female Behaviour, Communication.