Advertising is to advertise or to promote and make the awareness about the subject matter i.e. the product in terms of goods or services. Various media which are used for advertising mainly T.V., outdoor media, digital advertising, internet advertising, print media etc. The advertisements which are meant for promoting itself may use inappropriate methods also sometimes. For example, the product or service which is being promoted through such advertisements may use indecent, vulgar or unethical advertising which we may not find in good taste. Therefore, there is a need of a code of conduct which is governing such advertising or any self regulatory code of conduct which the advertisers use and adhere to certain norms and policies. Adhering to Self regulation means the advertiser himself checks the various statutes made by various bodies in India for the check on advertising. The one of the important code which is observed by the advertisers, advertising media agencies etc. is the self regulatory code given by ASCI. This paper focuses on the ASCI’s role in self regulation on Advertising in India.

KEYWORDS: Outdoor Media, Digital Advertising, Internet Advertising, Print Media, ASCI.