Chitpavan Brahmin Community engaged themselves in worship - pooja path initially. Due to education they started doing the job and now days they turned themselves towards Business. These people do not have any business background but they became successful entrepreneurs. In the absence business background, financial backing, any formal or informal training, guidance from their forefathers related to business management, communication, marketing of the product, etc, they initiated business activities and became an entrepreneur. Chitpavan Brahmin has also made a mark as business leaders in various business areas. Being a Brahmin, was never a barrier for them. This paper throws light on the encouraging factor and  find out various reasons for selecting the area of business for this community which turned them towards business from their traditional occupation ‘Agriculture ‘and  secondary occupation ‘ Priest’ to  a successful businessman.

KEYWORDS: Business Management, Encouraging Factor, Chitpavan Brahmin, Communication.