SERVICE QUALITY OF HOTELS AND ITS IMPACT ON TOURIST SATISFACTION AT TOURISM DESTINATIONS IN TAMIL NADU: A STUDY

Tourists want comfortable stay and enjoy different services provided by hotels in tourism destinations and their satisfaction is highly relying on service quality of hotels. Significant difference is prevailing among service quality of hotels in tourism destinations and demographic profile of tourists. Reliability, responsiveness, assurance, empathy and tangible dimensions of service quality of hotels in tourism destinations are positively and significantly impacting satisfaction of tourists. To improve service quality of hotels in tourism destinations, they must provide good quality of food and they must offer services in convenient timings. Hotels in tourism destinations must build trust among tourists and employees of hotels should possess capacity to offer effective services to tourists. Further, employees of hotels must have the best interest of tourists at heart and they should recognize the accurate needs of tourists. Simultaneously, hotels in tourism destinations must improve and keep quality of food and they should rationally fix price for food to enhance satisfaction of tourists.

 

KEYWORDS: Hotels, Satisfaction, Service Quality, Tourism Destinations, Tourists.


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