The perspective of the media has varied a lot in last 10 years with the advent and rise of social media. Social media tools like online journals, online debate facilities and online fraternity are now supporting traditional media tools like print media and electronic media. Social media is acting as a mode of evolution. It has transformed the way of interaction among persons throughout the globe. More and more people are getting hooked to social media with each passing day. No other media can bring to fore the concerns of women entitlements, prejudice and categorization better than social media. It is turning out to be a strong tool to make the general public aware about the concerns of women entitlements, turning public opinions into mass movements and facilitating the governments to shore up their efforts in ensuring equality of gender. In this article, we have made a sincere effort to study the impact of social media on the empowerment of women. On the basis of our analysis, we have reached the conclusion that social media has been a boon to women empowerment but its real potential will only be realized once the issues of illiteracy, online offences and online harassment are addressed.

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Keywords: Social Media, Women Entitlements, Media Tools, Empowerment of Women.