“INNOVATE OR EVAPOTRATE” is the right phrase for the modern business environment. Corporations must innovate to survive; the best method is to encourage creative people to become entrepreneurs within the company structure (“Intrapreneurs”) by allowing them to earn the freedom and resources (“intracapital”) with which to pursue their visions (establish “intraprise). This would not only help in en-cashing creative ideas and opportunity but would also help in building & nurturing business leaders. Considering the importance of Intrapreneurs this research paper discusses meaning & characteristics of intrapreneurs and reasons for promoting them. It then presents a theoretical model for building & nurturing Intrapreneurs.

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Keywords: Intrapreneur, Intrapreneurial Culture, Competency Building, Relationship Management.