This paper investigated the effect of staff satisfaction on brand image of a bank, and it also focus on employee’s perception on varied factors of staff satisfaction viz. bank’s recruitment policy, knowledge level of colleagues and seniors, incorporation of their ideas and their viewpoints in decision making by the top management and reward system. Research Methodology used is exploratory and descriptive. For accomplishing research objectives, questionnaire technique has been administered to 50 IDBI bank employees (managerial staff) from Jaipur region (Rajasthan). Our statistical analysis states firstly, that there is an effect of staff satisfaction on brand image of IDBI bank and secondly, that  employees of IDBI Bank states that the brand has a scope of improvement in the factors associated with staff satisfaction. It can be thus concluded, that that there are certain action points for the organization to take under consideration for framing its employee branding strategies. Since, employees are the mirror image of the brand, brands need to motivate employees to communicate brand image as intended. Idea of employee branding is still in its nascent stage for Indian banks, our research will further contribute towards development of this concept and its implementation.

KEYWORDS:  Brand Image, Employee Branding, Relationship Management, Staff Satisfaction.