The higher education trend underwent with major advancement over the years, mainly in terms of student enrollment and growing of number of educational institutions. Presently, aligning with this advancement and with upgrading fashion, higher education institutions are facing more competitive and challenging environment. To cope up with trend, educational institutions must have understanding about the target market to attract, keep, and increase student’s enrolment. Institutions require effective marketing strategies which helps them in providing universally accepted education with high service quality, and make students capable enough to shape their career with enhancing capability to sell their skills. This research paper investigates the factors influencing students’ choice decision on studying abroad with discussion on what benefits are associated with an international education. This study also explores the barriers that students observed while making a decision related studying abroad. The data related to the study has been collected with the help of a structured questionnaire from IELTS/ TOEFL coaching centers, overseas admission consultancies located in Ranchi, and Jamshedpur. Qualitative as well as quantitative research methodology was applied. The paper identifies motivational as well as restricting factors that influence students' choice decision. The conclusion resulted from this research is expected to benefits global universities in understanding to re-design their marketing and recruitment strategies in order to attract foreign students.

Keywords: International Education, Benefits, Barriers, IELTS, TOEFL, Challenging Environment.