FACTORS OF MEDICAL TOURISM IN INDIA: AN AHP ANALYSIS

Medical Tourism is defined as a blend of tourism and health, together known as health or medical tourism. It is an act of travelling abroad to seek medical services that promote the well-being of the patients. Various factors of medical tourism have been identified which are responsible for the patient to pursue medical tourism as an alternative medical care. (Forgione and Smith 2017) have categorized these factors into external and internal factors which force patients to undergo medical tourism. The trend in the globalization of healthcare has enabled many people worldwide to opt for healthcare services in other low-cost destinations. While developing the theoretical framework on the research methodology we found that AHP (Analytical Hierarchy Process) is used around the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, shipbuilding and education. In our study, we have used AHP analysis to set the priority among the factors of medical tourism in India.

 

Keywords: Medical Tourism, AHP Analysis, Healthcare Tourism Factors of Medical .


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