Consumption frames a natural part of subsistence from time immemorial.  There are specific choices, values and practices encompassing indigenous communities in post traditional times. Modernity, so far debated in intellectual circles, has pervaded the ‘self’ through array of lifestyle choices confronted by them; constructing self-identity as an organized endeavor (Gidddens). Moreover, surfeit of images and signs influence people across classes subject to purchase of commodities of everyday use. In other words, mediated experience of these choices negotiates culture and their social relationship with goods in urban spaces. The change in their consumption patterns is often dominated by primary want to move from their stratum to another level. Therefore, the use of goods is more appropriate in lieu of commodities to communicate their assimilation. In this regard, symbolism refers to recognition vis-à-vis its utility.  Objects primarily act to distinguish a lifestyle from its use-value to its exchange value by demarcating social relationship across all realms of personnel lives of individuals. However, even though the consumption patterns are restricted, it certainly accelerates the process of changing culture. The study is followed by an intensive appraisal of consumer's vis-à-vis affordability in cultural space of markets.

Keywords: intellectual Circles, lifestyle Choices, Social Relationship, Cultural Space of Markets.