Direct Selling, in a simple language, selling products or services, directly from the organization to customer. However, the modern language defines the direct selling as B2C(Business – to- customer), but, the B2B(Business – to- Business),  sales professionals treat & behave, Corporate Sales / Institutional Selling, as if it existed, entirely from different universe, Whereas, B2B selling should be  understood as Direct selling in specific,  when selling takes place, it happens with another human being who is a employee in another organization, hence the B2B / corporate sales / Institution selling, is a pure form of Direct Selling.

KEYWORDS: Direct Sales (B2C), Corporate Sales (B2B), Office / Banking Automation, Strategies.