AN ANALYSIS OF INVESTOR’S PERCEPTION AND ATTITUDE TOWARDS FOREIGN EXCHANGE MARKET BASED ON THEIR DEMOGRAPHIC FACTORS

The foreign exchange market (Forex, FX, or currency market) is a worldwide decentralized or over-the-counter (OTC) market for the exchanging of monetary standards. This market decides the outside swapping scale also known as foreign exchange rate. It incorporates all parts of purchasing, selling and trading monetary standards at present or decided price. Regarding exchanging volume, it is by a wide margin the biggest market on the planet, trailed by the Credit advertises. Investment in Forex market is although not naïve but a systematic approach to understand the investor’s perception towards it needs to be attempted in depth. This paper aims to analyse how investors perceives forex and their attitude towards it based on the demographic factors.

KEYWORDS: Knowledge, Attitude, Perception, Forex, Foreign Exchange Market.


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