CORPORATE SOCIAL RESPONSIBILITY: THE ANCIENT INDIAN PERSPECTIVE

Corporate Social Responsibility (CSR) encompasses a wide variety of concerns such as ethical values in business, welfare of society, awareness, respect and protection of natural and built environment while it regularly takes appropriate measures to solve the problems that are faced by the society. In the Indian context, the origin of CSR can be traced in the Vedic literature. Vedic philosophy emphasises that those actions that come from the core of heart will provide long lasting results. Vedic philosophy advocates minimum material accumulation, mutual cooperation and maintenance of natural harmony. The Vedas reiterate non-centrality of money in human life, but for corporations, money is the real nerve of business system. Vedic economic philosophy is pure and focuses on prosperity for all. In Vedic philosophy as well as UNDP Sustainable Development Agenda, fairness, protection and economic efficiency have been regarded as the core issues of human development. The operational implications for this paradigm shift, however, has not yet been fully drawn in development programmes .Time has now come to take action and fully integrate the lessons from ancient Indian literature and culture with regards to CSR for practical implication of global development agenda.

KEYWORDS:  Corporate Social Responsibility, Sustainable Development, Vedic Philosophy, Culture


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