The Companies now days are facing major transformation in the administration and strategies of doing business due to the penetration of internet in almost every aspect of industry. The reach of products or services of any business are vast spread with the internet technology. Many platforms are now available for greater reach to customers worldwide. The social media is one of such platform. The organizations’ marketing strategy revolves around the needs, wants, desires and preferences of customers. The application of social media improves the chances of successful reach towards consumers in a cost effective manner. With the rise of social media marketing as an important domain of practice and research, a growing number of scholarly and practitioner articles have emerged highlighting best practices in social media marketing.  This paper is an attempt to draw attention to the issues related to social media marketing in various aspects.

KEYWORDS:  Social Media, Marketing, Digital, Customers, Companies.