EMPLOYEE RETENTION AND COMMITMENT IN AUTOMOBILE INDUSTRY: A STUDY

The competition to retain employees is very intense. In the top level executive departments spend large amount of time, effort and money trying to figure out how to retain their employees in the organization and taking the consent for the jobs as commitment for the organization .The companies or the organizations have started implementing the new strategies and the retention commitment procedures so as to employees can retain themselves into the organization. This study has been carried out on the employs working at Bajaj Auto Pvt. Ltd .Employee job involvement can be improved by increasing the career advancement and accountability rewards and sanctions. The research is based on both primary and secondary data which helps in understanding the techniques used for retaining the employees in the Automobile Industry. 
 
KEYWORDS:  Retention and Commitment of Employees, Job Satisfaction, Human Resource.

Introduction Bajaj auto Ltd is a two wheeler and three wheeler, an Indian manufacturing company which manufactures and sells motorcycles & scooters since 1940 in Rajasthan. The company is having its corporation in Pune, Mumbai, Chakan, Waluj (Aurangabad), Pantnagar (Jharkhand). Ahead it is the worlds sixth largest in manufacturing the Motor  cycles and second largest in India. It is the worlds largest three wheeler manufacturer company also. It is the first Indian to manufacturer and to deliver the motorcycles with sporty performances in production includes platina, discover, pulser, avenger, dominate, CT 100. Three wheelers are also been manufactured in Bajaj auto Ltd Aurangabad three wheelers  include the auto rickshaws which are been exported to many other countries according to the colour and choices. The low-cost car is a new identity Developed by the research department of the Bajaj auto Ltd which announced that the Bajaj Qute is the newly low-cost car which will be soon be launching into the market. This company has the controlling market over the two wheelers and three Wheelers. In this concern Bajaj limited hires and recruited almost 3500 employs with current working with the organization. Among all the organizations as There is a  human  tendency and  every Human have Their own perceptions and thoughts. If any of the employees of the department  leaves the  organization that will obviously will add to  the additional cost to the company for this to overcome the company is been providing and implementing  many of the retention strategies and commitments which also leads to an helps to retain the employs into the organization. 

Review of Literature There is comprehensive blend of intrinsic and extrinsic motivational variables that can enhance retention and reduce the high rate of employee turnover in various organizations Dr. K. Balaji Mathimaran & Prof. Dr. A. Ananda Kumar (2017). Employee engagement and retention lead to higher customer satisfaction and loyalty in organizations and management should contribute to employee engagement, effective recruitment of employees .Mrs. Rashmi. C. Sattigeri (2016).The real task for the 


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