The paper aims to analyze the critical factors of rural entrepreneurship development in rural Rajasthan. It makes an attempt to find out the strengths and opportunities for the potential rural entrepreneurs. The Rural entrepreneurship is now a day's providing opportunities to the people who are moving to cities for job or for any other reason for their livelihood, in terms of lack of primary amenities like education, financial problems, and insufficient technical and conceptual ability. For the economic development of Rajasthan and of regions within the country rural entrepreneur is surely one of the most important inputs. Today entrepreneurs are also driven to achieve success in their business along with the qualities inherited by them of a dreamer, leader, manager, innovator, continuous learner, and decision maker and most important is to implement all these qualities into the work There are certainly some obstacles which we call challenges to overcome by looking forward the prospects to be a successful entrepreneur. Therefore it is paving problems for the rural entrepreneurs to establish industries in the rural areas and to be sustainable for long term.  The paper also makes an attempt to find out the challenges and problems for the potentiality of rural entrepreneurship. It also focuses on the major problems faced by rural entrepreneurs especially in the fields of Marketing of products, financial services and basic and other primary amenities, i.e. availability of electricity, water supply, transport facilities and required energy etc.   
 
KEYWORDS: Rural Entrepreneurs, Strengths, Innovator, Economic Development, Conceptual Ability.

Introduction There are so many institutes and organizations which are concerned in entrepreneurship development activities and there are people who join these programmes as a stepping stone to become entrepreneur. It is a known fact that so many management institutes are coming up to cater to the growing need of industries by supplying traditional managers/corporate managers. The scope of this study is to find out the sensitivity of management students about the entrepreneurship and compare it with those people who have become entrepreneur. The researcher feels that this study will reveal the facts which are important to develop entrepreneurship as a career option among management students. A manager is one who manages all the resources to match with the organizational needs. In the managerial role resources are allocated to solve problems and improve the administrative efficiency. The entrepreneurship is very an old concept according to which anyone who runs business is called an entrepreneur. The more precise meaning of entrepreneur is; one who perceives a need and then brings together manpower, material and capital required to meet that need.  Entrepreneur is one who understands the market dynamics and searches for change respond to it and exploit it as an opportunity. In underdeveloped state like Rajasthan, a new species of entrepreneurs is desirable, because here the economic progress has to be brought about along with social justice. Entrepreneurship in Rajasthan therefore, has to sub serve the national objective.