IMPLICATIONS OF CORPORATE SOCIAL RESPONSIBILITY IN HUMAN RESOURCES MANAGEMENT

The study explores the CSR and HRM, defines the role engagement of the HR professionals in CSR initiatives. The Literature reviewed reveals that CSR is a triple bottom line like performance and fundamentally a top-management motivated action, devoid of employees' participation. The final characteristic of CSR is traditional and tends to obstruct accomplishment procedure. The article defines the role engagement of the HR professionals vis a CSR activities to comprise along with others, important and educating employees on the value of CSR, developing accountable and sustainable practices, communicating CSR activities to employees and further stakeholders, and provided that direction, control and action plans for implementing the program in the organization As a final point, the study affirms the two concepts and charges management to see the strategic business decisions to unlock the human capital of an organizations.   
 
KEYWORDS: CSR, HRM, Role Engagement, HR Professionals, Organizations, Implications.

Introduction The HRM essentially emphasizes and incorporates those expectations which are not being fulfilled through the traditional personnel management. It integrates in a meaningful way the various subsystems like performance appraisal, potentiality appraisal and development, career planning, training and development, organization development, research and systems development, rewards, employee welfare and quality of work life, industrial relations, and human resource information.  

Introduction Corporate Social Responsibility (CSR) Academics have had an interest in the concept of CSR for close to fifty years (Carroll 2009) but the definition of CSR differs from one corporation/ scholar/ practitioner to another. Beside this, the concept and the definition of CSR evolve as a living organism. Friedman’s (2007) 'The Social Responsibility of Business is to Increase its Profits' quote is one of the most discussed approaches about the debate. According to Friedman; CSR aims to increase the profit while respecting the rules of the business (Salmones, Crespo& Bosque 2015).It’s known that the concept was mostly related with economic aspects, understood as the company’s obligation to maximize shareholder value (Zenisek 2009).  The CSR is the activities that corporations undertake to fulfill the society’s expectations and business ethics is the analytical tool to understand, conceptualize and legitimize the moral status of corporate policies, strategies and programmes. 


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