E-COMMERCE: OPPORTUNITIES AND CHALLENGES IN INDIA

E- Commerce is a latest trend in modern business world. Electronic commerce is commonly known as E-Commerce is the buying and selling of products and services over electronic system such as internet and other computer networks.  It refers to a wide range of online business activities. It is leading to a great change in traditional way of doing business.  It is like a revolution in the modern business world. It allows customers a wide range of products. The convenient and quick delivery of products at the desired place also makes it very popular. In this paper an attempt is made to study the opportunities and challenges of E-Commerce in India. Further the paper also discusses different types of E-Commerce, ECommerce sectors and its future in India. 

KEYWORDS: E-Commerce, Internet, Opportunities, Challenges, Electronic Commerce.

Introduction E-Commerce is a boom in the modern business. It refers to a wide range of online business activities for production and services. E-commerce is the buying and selling of products and services over electronic system such as internet and other computer networks. It also pertains to any form of business transaction in which the parties interact electronically rather than by physical exchange or direct physical contact. It is the use of electronic communications and digital information process technology in business transaction to create, transform and redefine relationship for value create between or among organization and between organization and individuals. E-commerce is leading a complete change in traditional way of doing business. It has become an integral part of our daily life. This significant change in way of business witnessing a tremendous growth all over in the world and India is not an exception.

Types of E-Commerce The major different types of E-Commerce are:

  • B2B E-Commerce: It refers to business to business e-commerce. It is simply defined as ecommerce between companies. This kind of e-commerce simply deals with relationship between and among businesses.
  • B2C E-Commerce: B2C E-Commerce refers to business to consumer e-commerce. It is defined as e-commerce between companies and consumer.
  • B2G E-Commerce: It refers to business to government e-commerce. It is a business model that refers to businesses selling products, services or information to governments or government agencies. It provides a way for businesses to bid on government projects or products that government might purchase or need for their organizations.
  • C2C E-Commerce: Consumer to consumer or C2C is the business model that facilitates commerce between private individuals or consumers. The most prominent example of C2C is E Bay, an online auction site. Anyone can sign up and begin selling or buying. 

DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download