'HOW TO USE MARKETING COMMUNICATION TOOLS TO PROMOTE INFAMOUS TOURISM SITES?'– A STUDY

Every place has its own beauty which makes the person speechless once he starts travelling but it will make him story teller once he finishes travelling. Tourism is the most effective weapon to save world. Travel and tourism industry is world’s second largest industries with an economic contribution. There are many opportunities in Tourism industry and a foremost source of income and employment. It is the lifeblood of the developing countries. There is a need to start marketing on priority to get potential tourist. A promotional activity plays an essential role in the tourism development. Enhance marketing communication tools to convert infamous tourism site into famous tourism site. Internet marketing, effective videos, word of mouth, creative advertisement, marketing agencies and many other marketing tools are present there to promote tourism industry. The goal of this research paper is to find out the way to promote infamous tourism sites. The study is purely based on primary and secondary data. Primary data was collected by structured questionnaire. The basic aim of this research paper was to search how an infamous tourism destination becomes a well known destination because the world is like a book and without travelling, we cannot read all pages of this book. 
 
KEYWORDS: Tourism Industry, Internet Marketing, Tourism Development, Economic Contribution. 

Introduction

  • Hospitality The word ‘HOSPITALITY’ means the excellence treatment of visitor & strangers. The HOSPITALITY industry is a service industry including accommodation (bed, hotels, motels, flotels, inn, resorts, service apartment), Restaurants & Bar (tea shop, bar, cafe, nightclubs, pubs, wine shop), Travel & Tourism (Travel agent, tour operator).
  • Tourism Tourism is a mix of hospitality service concern with the arrangement of accommodation, transportation, restaurant services, entertainment, shopping etc. for the people who travelling away from the home to spend some quality time. Any interface between service provider and tourist called TOURISM. It is the activity for enjoyment or for business purpose. 

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