Today Indian advertising has the enormous job of speaking in the world's most diverse population. English is the only common language throughout India, however, some of them unknown in many sectors of the population. Television, radio, and newspapers rely on more than two dozen languages, thus limiting the communicative reach of many advertisements to certain geographic regions or some sectors of society. Language problem arose in India there are so many languages and advertisement came in English. In northern India, Hindi is widely used in ads but it is not useful in southern India where it is seldom spoken. This reason is created hurdle in the ads some advertisements combine English and Hindi in a mixture known locally as Hinglish. Today each and every person has mobile phone and use frequently. They need information in fraction of second and want to get all useful things in mobile phone. Is it valuable or not for us? Now trend of internet usage in Rajasthan is increasing day by day. Market trend is going to digitalize and Connectivity of network is also increasing in rural areas. Mobile users get instant messages, online ads and voice-call advertising; some users avoid advertising some use it. Customer will get information of the product brand through m-advertising. Through m-advertising effective and valuable information reaches in the hand. They can touch with our products and get update of new product any time. Purpose of the study is to investigate factors that influence the attitude and preferences of m- advertising by consumers. After digitalization of India we are getting information through various methods such as Radio, TV, internet, SMS. Voice-call etc. companies are competing with fastest information provider to customers.   
 
KEYWORDS: M-Advertising, Technology, Information, Digitalization. 

Introduction  Advertising since inception becomes a very interesting and important part of marketing. It’s experimental in nature and has power to give result with very short time span. This experimental characteristic of advertising makes the subject even more interesting. Advertising is an integral part of the promotion strategies of any organization and plays a significant role in success and growth of the brand. As successful and well implemented advertising strategy can make customer believe in product, brand and company. Advertising have evolved many folds from past decades and become very innovative and creative in nature. Starting from television, radio, newspaper as various vehicles to drive the chariot,