Automobile Marketing is of its own type, all over the world. In India, it is very much on public display and visibility, which it would be very interesting to make studies of, for marketing theory, strategies and practices. It may hold lessons for marketing theory, practices and strategies, not to say, in any case, of being a good case study of automobile marketing in India, holding an expanding automobile marketing in the world.The industry is composed of four segments, viz.,
The sectors (1) and (3) are of personal transport and sector ( 2 ) and ( 4 ) are used for commercial purposes. It is the passenger car sector which is the leading sector of the industry and stands for innovations, constant new models and innovative marketing methodologies or strategies and it is fast growing, clocking about 30 per cent per annum growth, which is a creditable. And, the sector is in ever on expansion mode, whether it is maruti or Nissan, with the intention of building capacities for growing domestic and export and Tamil Nadu state’s capital ie., Chennai is called the Indian Detroit. The present study is focused on passenger cars in India, it is expected that the Passenger Car sales alone will be touching some 20 million by 2020, and India will be among the top 10 automobile markets in the world and a leader in making fuel – efficient small cars and biggies like Volkswagen and Toyota will be waiting in the wings.
KEYWORDS: Automobile Marketing, Strategies, Passenger Cars, Commercial Vehicles.
Introduction Automobile Marketing is of its own type, all over the world. In India, it is very much on public display and visibility, which it would be very interesting to make studies of, for marketing theory, strategies and practices. In the automobile marketing of India, the importance of the marketing in the scheme of a business enterprise needs no elaborate explanation, it is marketing which decides the final fate of product, namely whether it is a success or a failure. Many a product fail if they are not successfully marketed. In this seeming age of automobiles, aviation, and personalize transport, conspicuous consumption and consumerism, the importance of the auto industry for the growing economy of Indian for domestic purpose calls for no over – emphasis. Hence, this forerunner study of Automobile marketing of the Indian automobile industry and the premier Tata motors, the big and reputed parent company of little Nano as well as the mighty Jaguar & Land Rover. India’s is a developing economy with lot of scope of industrialization, specially of modern industrial products of cars such as E-Vehicles and other automobile products.
