In 21st century, internet plays a very vital role in day to day life of a human being as well as in commercial life. In the era of globalization internet is very versatile facility which helps in completing many basic as well as complicated work in a easy and convenient way with a few clicks. Nowadays Digital Marketing is becoming a very hot topic in every business sector and parallel plays a important role in any company’s multi-channel marketing strategy. 

      “The use of the internet as a virtual storefront where products are sold directly to the customers”- (Kiang et al.2000, P.383) 

The researcher wants to shed light upon the concept of Digital Marketing, various tools of it, then further focuses on the challenges emerges in internet marketing with respect to society and industry and ending up with the solution and conclusion.   
 
KEYWORDS: Digital Marketing, Internet Marketing Tools, Challenges and Solution.

Introduction Digital Marketing Developed since 1990s and 2000s has changed the ways of marketing. The term Digital Marketing was first used in 1990s, and became more sophisticated 2000s and 2010s when device accessing digital media led to sudden growth. Nowadays digital platforms are increasing and their impact on marketing plans and everyday life of people using digital devices are growing day by day. Online shopping became a marriage between information technology experts and marketing professionals. 

            Digital marketing is the marketing which deliver messages and promote its products or services through internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.

            Digital marketing is the promotion of products or services or promotion of brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and different methods which consume vast time of an organization.