India is the fifth largest preferred retail destination globally. Retailing can be said to be the interface between the producer and the individual consumer buying for personal consumption. Organised retailing in India is gaining wider acceptance. The development of the organised retail sector, during the last decade, has begun to change the face of retailing, especially, in the major metros of the country. This study is an attempt of highlighting the growth of Indian retail market along with topographical advantages of retail outlets. A survey has been conducted among 300 sample respondents in Chennai city.  The authors used the statistical tools like Trend analysis, correlation analysis, t test, regression analysis and ANOVA to interpret the results. The outcome of the survey result is that the sample group prefers the location which can be easily reachable with good transportation mode with less distance. The result of regression coefficient shows that the variables nearby home, Traffic Congestion, Travel Modes, Valet parking and Layout with less walking distance have positive relation with topography and the rest of the variables have negative impact and so it can be concluded that the sample group do prefer the retail layouts considering the convenience, parking and comfort.  It is suggested that both organised and unorganised retail companies have to work together to ensure better prospects for the overall retail industry, while generating new benefits for their customers.   
 
KEYWORDS: Market Share, Retailing, Organized, Retail Outlets, Topography, Unorganized.

Introduction Retailing can be said to be the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumer with the manufacturing and distribution chain.  The retail industry is mainly divided into Organized and Unorganized Retailing. Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. The Indian retail sector is highly fragmented with majority of its business being run by the unorganized retailers. The organized retail however is at a very nascent stage. The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10 per cent of India’s GDP. 

The retailers in India have to learn both the art and science of retailing by closely following how retailers in other parts of the world are organizing, managing, and coping up with new challenges in an ever-changing marketplace. Indian retailers must use innovative retail formats to enhance shopping experience, and try to understand the regional variations in consumer attitudes to retailing. Retail