Abstract: In the present competitive job market, organizations need to attract talented and skilled employees to achieve long-term success. MBA students are considered an important group of potential employees because they possess managerial knowledge, analytical ability, and leadership skills. Therefore, many organizations focus on developing a strong employer brand to attract such candidates. Employer branding refers to the way an organization presents itself as an attractive workplace by highlighting its culture, reputation, work environment, and career opportunities. However, job seekers often have limited information about an organization before joining it. As a result, they rely on signals such as company reputation, social media presence, employee reviews, and career development opportunities while evaluating employers. This concept can be understood through Signaling Theory, which explains how organizations send signals to influence job seekers’ perceptions. This study examines the impact of employer branding on the job-seeking behavior of MBA students. Primary data were collected from 100 MBA students using a structured questionnaire. The data were analyzed using descriptive statistics, correlation analysis, and regression analysis. The findings indicate that employer branding has a positive influence on students’ job application intentions. Factors such as company reputation, career growth opportunities, and work–life balance significantly influence MBA students’ perceptions of employers.

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