Title: COVER PAGE

Title: CONTENTS

Title: AI-BASED SEAT BELT DETECTION FOR PREVENTING ROAD ACCIDENTS IN KERALA

Authors: Leema Pereira & Dr. P. Tamilselvi

Title: EVALUATION OF EARNING QUALITY OF INDUSTRIAL DEVELOPMENT BANKS

Authors: Dr. Premila Jain & Prerna Jain

Title: ENHANCING MARKETING COMPETENCE AMONG COLLEGE STUDENTS: A CASE STUDY OF ENTREPRENEURS CLUBS IN KUNNAMANGALAM BLOCK PANCHAYAT

Authors: Abdul Raouf K P & Dr. P.Vanitha

Title: RECENT TRENDS IN CONSUMER BUYING BEHAVIOR SPECIAL REFERENCE TO CAR MARKET

Authors: Abhinav Mayank & Dr. Vijay Kumar

Title: EXAMINING THE WORK-LIFE BALANCE CHALLENGES FACED BY MEDICAL PRACTITIONERS ON NIGHT SHIFTS IN GOVERNMENT MEDICAL INSTITUTIONS IN KERALA

Authors: Aiswarya Jayan & Dr. S.Kiruthika

Title: THE INFLUENCE OF WORKLOAD ON JOB SATISFACTION AMONG ARTS AND SCIENCE COLLEGE TEACHERS AT THE UNIVERSITY OF CALICUT

Authors: Anupama Jayan & Dr. S.Kiruthika

Title: SENSORY MARKETING AS A TOOL TO IMPROVE BEHAVIORAL INTENTIONS IN FASHION APPAREL RETAILING

Authors: Riya Manchanda, Prof. Sanjiv Mittal & Dr. Sanchita Bansal

Title: A STUDY ON SOCIAL MEDIA RECRUITMENT & IT’S EFFECTIVENESS AND RELIABILITY

Authors: Salma Khan

Title: WQM IMPERATIVE APPROACH TO THE WELDING PROCESS IN THE RECENT INNOVATIVE EFFECTS OF SKILL UPGRADATION AND INITIATE TO ENHANCE THE EMPLOYMENT THROUGH PROFESSIONAL SKILLS IN 21ST CENTURY IN THE FIELD OF DEFENSE MANUFACTURING & MARINE SECTOR; UP-SKILLING

Authors: Mr. Chandran Subramani

Title: A COMPREHENSIVE ANALYSIS OF INDIAN FOREIGN TRADE: EVALUATING PERFORMANCE AND POLICY

Authors: Vipin Agarwal

Title: THE ROLE OF FOOD FESTIVALS IN PROMOTING FOOD TOURISM IN KERALA

Authors: Sirajudheen M & Dr. P. Vanitha

Title: DEVELOPMENT IN ACCOUNTING STANDARDS AND ITS IMPACT ON FINANCIAL REPORTING

Authors: Dr. Suresh Chand Singhal & Dr. Anil Saxena

Title: IMPACT OF THE COVID -19 PANDEMIC ON CONSUMER BUYING DECISION PROCESS THROUGH SOCIAL MEDIA (SPECIAL REFERENCE TO FMCG PRODUCT)

Authors: Prof. (Dr.) Anjora Belcha & Rekha

Title: CAPITAL BUDGETING: A SYSTEMATIC REVIEW OF THE LITERATURE

Authors: Ms. Sonika & Ms. Parwinder Kaur

Title: BEHAVIOURAL ACCOUNTING AND FINANCE: AN OVERVIEW

Authors: Dimple Chawla

Title: AN EMPIRICAL STUDY OF NON-PERFORMING ASSETS WITH SPECIAL REFERENCE OF STATE BANK OF INDIA (SBI)

Authors: Neetu Yogi

Title: THINKING IN ENGLISH: A MINOR STUDY

Authors: Dr. Chandrasekharan Praveen

Title: IMPORTANCE OF GANDHIAN IDEAS OF ‘NAI TALIM’ IN CONTEMPORARY INDIA

Authors: Sangeeta Desai & Dr. Jyotasana

Title: CONTROLLER DESIGN BY USING MODEL ORDER REDUCTION TECHNIQUES

Authors: Akhilesh Srivastava & Jasvir Singh Rana

Title: THE POSITIVE INFLUENCE OF YOGA ON LEARNING PERFORMANCE IN INDIVIDUALS WITH DYSLEXIA

Authors: Lavanya Patel

Title: A COMPARATIVE STUDY OF COUNTRIES PASSED LDBTQ+ PROTECTION BILL AND COMPARING IT WITH PRESENT RIGHTS PROVIDED UNDER INDIA

Authors: Richa Tiwari

Title: MANAGEMENT OF THE HOSPITALS: AN ANALYTICAL EVALUATION OF THE HOSPITALS IN JAIPUR

Authors: Manju Bhargava