Title: COVER PAGE

Title: CONTENTS

Title: THE IMPACT OF KEY DRIVERS, CUSTOMER SATISFACTION, AND ATTITUDE ON CONTINUANCE INTENTION TO USE OVER-THE-TOP (OTT) PLATFORMS: A CASE STUDY OF NETFLIX USERS IN THAILAND

Authors: Arnada Jamnong & Dr. Bhumiphat Gilitwala

DOI: 10.62823/IJARCMSS/8.1(I).7115

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7115

Title: EMOTIONS IN MOTION: THE ROLE OF INVESTORS’ SENTIMENT IN STOCK MARKET DYNAMIC

Authors: Jayashree D. Chaudhari & Dr. Nishant Ghuge

DOI: 10.62823/IJARCMSS/8.1(I).7116

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7116

Title: NATIONAL SKILL DEVELOPMENT AND ENTREPRENEURSHIP POLICY IN INDIA: PATHWAYS TO DECENT WORK, SUSTAINABLE LIVELIHOODS, AND SKILL EMPLOYABILITY FOR THE VIKSIT BHARAT@ 2047 VISION

Authors: Gurwinder Kaur

DOI: 10.62823/IJARCMSS/8.1(I).7117

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7117

Title: INDIA'S ECONOMIC DEVELOPMENT CHALLENGES

Authors: Dr. Sunita Sharma & Mr. Vivek Kumar Nagar

DOI: 10.62823/IJARCMSS/8.(I).7118

DOI URL: https://doi.org/10.62823/IJARCMSS/8.(I).7118

Title: KAUTILYAN PRINCIPLES AND ITS RELEVANCE IN INDIA’S MISSION LIFE

Authors: Niranjan Roy

DOI: 10.62823/IJARCMSS/8.1(I).7119

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7119

Title: OPPORTUNITIES AND CHALLENGES OF RURAL TOURISM IN RAJASTHAN

Authors: Rahul Kumar Mehta

DOI: 10.62823/IJARCMSS/8.1(I).7120

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7120

Title: ROLE OF MARKETING COMMUNICATION IN INDIAN POLITICAL CAMPAIGN

Authors: Dr. Shreya Bhargav

DOI: 10.62823/IJARCMSS/8.1(I).7121

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7121

Title: INDIA’S SHIFT TO A CASHLESS ECONOMY: IS IT TRULY ECONOMICAL?

Authors: Madalsa Goswami

DOI: 10.62823/IJARCMSS/8.1(I).7122

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7122

Title: UNDERSTANDING PURCHASE INTENTION OF CHINESE CUSTOMER TOWARDS SHARING POWER BANK ENERGY MONSTER AS EXAMPLE

Authors: Xiaoling Zhang, Dr. Siriwan Kitcharoen & Dr. Bhumiphat Gilitwala

DOI: 10.62823/IJARCMSS/8.1(I).7123

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7123

Title: ARTIFICIAL INTELLIGENCE IN HRM: A NEW ERA OF EFFICIENCY

Authors: Dheeraj Kumar Gautam

DOI: 10.62823/IJARCMSS/8.1(I).7124

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7124

Title: MANAGEMENT OF WORKING CAPITAL IN FERTILIZER INDUSTRY (IFFCO)

Authors: Dr. Sonika

DOI: 10.62823/IJARCMSS/8.1(I).7125

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7125

Title: INTEREST INCOME AND INTERNATIONAL TAXATION: PERSPECTIVES FROM INDIA'S JUDICIAL SYSTEM

Authors: Dr. Naveen Mittal

DOI: 10.62823/IJARCMSS/8.1(I).7174

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7174

Title: EXPLORING CUSTOMER PERCEPTION TOWARDS FINTECH SERVICES IN KARIMNAGAR DISTRICT CENTRAL COOPERATIVE BANK: A STUDY ON USAGE AND ADOPTION

Authors: Linga Reddy Katipalli & Prof. K. Shankaraiah

DOI: 10.62823/IJARCMSS/8.1(I).7175

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7175

Title: THE PSYCHOLOGY OF DIGITAL ASSETS: EXPLORING BEHAVIORAL BIASES IN CRYPTOCURRENCY INVESTMENT DECISION-MAKING

Authors: Ms. Yachna & Dr. Nidhi Walia

DOI: 10.62823/IJARCMSS/8.1(I).717

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).717

Title: PROPER MANAGEMENT REQUIRED TO UPLIFT THE ECONOMY AND BUSINESS HOUSES AFTER THE PANDEMIC

Authors: Prateek Kumar Lal

DOI: 10.62823/IJARCMSS/8.1(I).7177

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7177

Title: AN EMPIRICAL STUDY ON TRAINING FOR SUSTAINABLE DEVELOPMENT OF AN IDEAL AIRLINE ORGANIZATION

Authors: Prof. Dr. Venugopal Janaswamy & Dr. B. Madhusudhan Reddy

DOI: 10.62823/IJARCMSS/8.1(I).7178

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7178

Title: RISK MANAGEMENT IN SMART CITIES USING BIG DATA

Authors: Kanwar Kulwant Singh

DOI: 10.62823/IJARCMSS/8.1(I).7179

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7179

Title: A QUANTITATIVE ANALYSIS OF WOMEN EMPLOYABILITY SCENARIO IN INDIA: EXPLORING THE MEDIATING ROLE OF ORGANISATIONAL AND SOCIAL SUPPORT

Authors: Garima Bansal & Dr. Jitendra Singh Rathore

DOI: 10.62823/IJARCMSS/8.1(I).7187

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7187

Title: TECHNOPRENEURSHIP FOR SUSTAINABLE RELIGIOUS TOURISM IN INDIA SPECIAL FOCUS TO UTTARAKHAND

Authors: Priyanka Verma & Dr. Surbhi Birla

DOI: 10.62823/IJARCMSS/8.1(I).7188

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7188

Title: NAVIGATING THE SHIFT: THE ROLE OF GREEN HUMAN RESOURCE MANAGEMENT IN POST-PANDEMIC ORGANIZATIONAL RECOVERY

Authors: Sakshi Mittal & Dr. Shwetabh Mittal

DOI: 10.62823/IJARCMSS/8.1(I).7189

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7189

Title: EXPLORING UNDERLYING FACTORS GOVERNING THE PROTECTION OF STAKEHOLDERS’ INTEREST: STATUTORY AUDITORS’ ROLE IN THE BACKDROP OF CORPORATE ACCOUNTING CORRUPTION

Authors: Prof. (Dr.) Siddhartha Sankar Saha & Dr. Mukund Chandra Mehta

DOI: 10.62823/IJARCMSS/8.1(I).7190

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7190

Title: MOTIVATING FACTORS FOR BANKS TO GO FOR BANCASSURANCE AND PROBLEMS

Authors: Dr. Suman Rani & Dr. Aanchal

DOI: 10.62823/IJARCMSS/8.1(I).7209

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7209

Title: HUMAN RESOURCES ACCOUNTING DISCLOSURE PRACTICES IN INDIA: AN EMPIRICAL STUDY ON ITS IMPACT ON ORGANISATIONAL PERFORMANCE

Authors: Gurminder Kaur Arora

DOI: 10.62823/IJARCMSS/8.1(I).7210

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7210

Title: AN ANALYSIS ON CHANGES IN BEHAVIOURAL ASPECTS OF PRICE INDEX OF INDUSTRIAL PRODUCTION OF INDIA DUE TO CHANGES IN CRUDE OIL PRICE: A STUDY

Authors: CA. Vishal Surendrakumar Verma & Dr. Vigna Oza

DOI: 10.62823/IJARCMSS/8.1(I).7211

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7211

Title: CULTURAL NARRATIVES OF CASH FLOWS IN ACCOUNTING: FROM DESHI NAAMA TO DIGITAL FINANCE

Authors: Dholu Preksha Mukeshbhai & Prof. Dr. P. S. Hirani

DOI: 10.62823/IJARCMSS/8.1(I).7212

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7212

Title: BITCOIN & BEYOND: THE FUTURE OF CRYPTOCURRENCIES, SECURITY, AND INVESTMENT

Authors: Mr. Vansh Bathla & Prof. Karam Pal Narwal

DOI: 10.62823/IJARCMSS/8.1(I).7239

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7239

Title: FROM SCROLLING INTO SLEEPLESSNESS: A CRITICAL REVIEW OF SOCIAL MEDIA'S INFLUENCE ON SLEEP AND MENTAL HEALTH

Authors: Harleen Kaur & Balgopal Singh

DOI: 10.62823/IJARCMSS/8.1(I).7267

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7267

Title: A STUDY ON THE GROWTH AND DEVELOPMENT OF WOMEN ENTREPRENEURSHIP IN INDIA: A CASE STUDY OF RANCHI DISTRICT

Authors: Dr. Simpi Kumari

DOI: 10.62823/IJARCMSS/8.1(I).7268

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7268

Title: A STUDY ON GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY

Authors: Deeksha Agarwal

DOI: 10.62823/IJARCMSS/8.1(I).7315

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7315

Title: UNLEASHING THE POWER OF AI: TRANSFORMING INDIA'S ECONOMIC LANDSCAPE

Authors: Dr. Arathy S. Nair & Dr. Ganga R Menon

DOI: 10.62823/IJARCMSS/8.1(I).7316

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7316

Title: BANKING SECTOR: A STUDY ON RURAL CUSTOMERS

Authors: Dr. Arun Mondal

DOI: 10.62823/IJARCMSS/8.1(I).7317

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7317

Title: IMPACT OF EMERGING TECHNOLOGIES ON INDIAN BANKS

Authors: Dr. Namita Singh