Title: COVER PAGE

Title: CONTENTS

Title: TECHNOLOGY ADOPTION AND DIGITAL MARKETING TO WOMEN

Authors: K Vinod Varma

Title: GREEN MANAGEMENT AND ITS INFLUENCE ON CONSUMER PERCEPTIONS AND BEHAVIOR

Authors: Mrs. M.Bama & R.Lavanya

Title: DIGITAL TRANSFORMATION FOR SUSTAINABILITY: E-COMMERCE STRATEGIES FOR EMBEDDING GREEN PRACTICES

Authors: Shiraz Parveen. P

Title: REFORMS IN BANKING SECTOR OF INDIA

Authors: Manju, Dr. Inamur Rahaman & Dr. Abhishek Kumar Singh

Title: THE ROLE OF TEMPLE TOURISM, PILGRIMAGE, AND UPI INTEGRATION IN PAVING THE WAY FOR VIKSIT BHARAT@2047: A CASE STUDY OF THE AWADH REGION, UTTAR PRADESH

Authors: Shanti Mishra & Dr. Punit Kumar Kanujiya

Title: SOCIO-ECONOMIC CHALLENGES OF UNORGANIZED LABOR IN RAJASTHAN: A COMPARATIVE STUDY OF ORGANIZED AND UNORGANIZED SECTORS IN THE JAIPUR REGION

Authors: Tejpal Mehraniya

Title: THE EFFECTS OF BUSINESS CITIZENSHIP ON THE WORK OF SPORTS INDUSTRY EMPLOYEES

Authors: Ashmeen Kaur & Dr. Ravi Kant Modi

Title: ROLE AND SIGNIFICANCE OF MICROFINANCE IN INDIA

Authors: Deepshikha Gupta & Dr. Nandita

Title: A STUDY ON SUSTAINABLE LEADERSHIP PRACTICES: BALANCING PROFITABILITY AND ENVIRONMENTAL RESPONSIBILITY

Authors: Manju Kumari Meena

Title: MULTICULTURALISM IN INDIA: HISTORICAL FOUNDATIONS, CONTEMPORARY CHALLENGES, AND FUTURE PROSPECTS

Authors: Mrs. Sneha Mahesh Gour