Title: COVER PAGE

Title: CONTENTS

Title: CONSUMER BEHAVIOR IN THE ERA OF DIGITAL COMMERCE: A COMPARATIVE ANALYSIS

Authors: Pranjal Rawat, Dr. Suruchi Sharma & Dr. Namarata Prakash

Title: A COMPREHENSIVE STUDY OF THE MOTIVATIONAL FACTORS INFLUENCING GROUP B LEVEL EMPLOYEES TO WORK IN CBIC

Authors: Manoj Kumar Chaudhary & Dr. Rupsha Roy

Title: FROM TRADITIONAL TO DIGITAL: ASSESSING THE TRANSFORMATIVE JOURNEY OF INDIA'S FINANCIAL SECTOR

Authors: Dr. Rahul Kumar Jain

Title: AN EMPIRICAL STUDY ON QUALITATIVE SERVICES PROVIDED BY THE AIRLINE FOR CUSTOMER SATISFACTION

Authors: Dr. Venugopal, Dr. Jayadeva, Dr. B. Madhusudhan & Dr. Sailaja Vemuri

Title: SWOT ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY

Authors: Mrs. Reena Balani

Title: IMPACT OF GST ON SMALL SCALE INDUSTRIES: A COMPREHENSIVE ANALYSIS AND POLICY RECOMMENDATIONS

Authors: Mr. Vikram Singh, Dr. Trilok Kumar Jain & Dr. Yaschica Dhabhai

Title: STUDY OF PERFORMANCE EVALUATION OF SELECTED (EQUITY LINKED SCHEMES) ELSS MUTUAL FUNDS

Authors: Dr. Bharti Godhwani

Title: INDO-FRENCH RELATIONS: HORIZON 2047 AND NEW AREAS OF COOPERATION

Authors: Dr. Juhi Singh

Title: A STUDY ON IMPLEMENTATION OF HUMAN RESOURCES FOR CRIME PREVENTION WITH REFERENCE TO MOTOR VEHICLE, SNATCHING AND ROBBERY IN DELHI

Authors: Suresh Kumar, Prof. Hement Kothari & Dr. L R Paliwal

Title: RE-IMAGINING EVERYDAY LIFE: THE IOT ENABLED FUTURE

Authors: Dr. Ankit Goel & Dr. Parul Garg

Title: CAPITAL STRUCTURE AND ITS IMPACT ON THE PERFORMANCE AND PROFITABILITY OF COMPANIES

Authors: Dr. Yogendra Kumar Sharma & Prof. (Dr.) Govind Pareek

Title: UNDERSTANDING INVESTORS AWARENESS: EXPLORING FUNDAMENTAL ANALYSIS TECHNIQUES

Authors: Rajesh Kumar & Dr. Mahipal Singh

Title: EMPOWERING WOMEN THROUGH EDUCATION: (A STUDY ON INCLUSIVE DEVELOPMENT IN EDUCATION OF INDIA)

Authors: Chandani Sharma

Title: CSR PRACTICES IN INDIA AND ABROAD

Authors: Sanjay Gautam, Prof. Hement Kothari & Dr. L R Paliwal

Title: THE IMPACT OF WORKLIFE BALANCE ON QUALITY OF WORKLIFE: AN ANALYTICAL STUDY OF WOMEN BANKING PROFESSIONALS

Authors: Ms. Priya Verma

Title: ROLE OF CENTRAL BANK IN SWIFT REMOVAL OF ILLEGAL CURRENCY FROM CIRCULATION

Authors: Jahangir Ansari

Title: MERGER AND ACQUISITION IN INDIAN BANKING SECTOR: IMPACT ON ECONOMIC VARIABLES

Authors: Preeti Chahar & Dr. Ruchi Maheshawari Bangur

Title: EXCHANGE RATE REGIMES AND ECONOMIC POLICIES: AN INDIAN PERSPECTIVE

Authors: Dr. Shalini Devi

DOI: 10.62823/7.1(II).6417

DOI URL: https://doi.org/10.62823/7.1(II).6417

Title: THE IMPACT OF INDUSTRIAL REVOLUTION 4.0 ON HUMAN RESOURCE MANAGEMENT PRACTICES IN INSURANCE SECTOR

Authors: Dr. Rajnalkar Laxman & Shivananda Manyanaik

Title: A STUDY ON AWARENESS OF PERMISSION MARKETING AMONG BANK CUSTOMERS

Authors: Chandrika Devi & Dr. Kusum Lata

Title: ROLE OF REGULATORY BODIES IN UPLIFTING GEMS AND JEWELLERY SECTOR IN INDIA: WITH SPECIAL REFERENCE TO POST PANDEMIC PERIOD

Authors: Sonam Bhateja & Dr. Sonia

Title: UNVEILING ZARA'S LUXURY PERSONA: A COMPREHENSIVE ANALYSIS OF SOCIAL MEDIA STRATEGIES AND CONSUMER BEHAVIOUR

Authors: Purnima Singh & Dr. Amit Kumar Sinha

DOI: 10.62823/7.1(II).6462

DOI URL: https://doi.org/10.62823/7.1(II).6462

Title: YOUTH PERCEPTION ON RURAL ENTREPRENEURSHIPS & START-UPS: A CASE STUDY FROM VIKARABAD DISTRICT

Authors: Dr. P. Arpitha & A. Neeraja

Title: EVOLVING DYNAMICS: A COMPARATIVE ANALYSIS OF DIGITAL MARKETING AND TRADITIONAL MARKETING STRATEGIES IN RESHAPING BRAND CUSTOMER RELATIONSHIPS

Authors: Adesh Kumar Singh & Dr. Charu Bisaria

DOI: 10.62823/7.1(II).6466

DOI URL: https://doi.org/10.62823/7.1(II).6466

Title: CRYPTOCURRENCY MARKET DYNAMICS: TRENDS, RISK AND REGULATORY CHALLENGES

Authors: Kewal Singh & Priyanka

DOI: 10.62823/3.3(II).6470

DOI URL: https://doi.org/10.62823/3.3(II).6470

Title: EDUCATION AS A TOOL FOR EMPOWERING WOMEN FOR SUSTAINABLE DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Authors: Dr. Kumari Aarti Singh

DOI: 10.62823/7.1(I).6472

DOI URL: https://doi.org/10.62823/7.1(I).6472

Title: FACTORS INFLUENCING AWARENESS AND CONSUMER BEHAVIOR OF GREEN MARKETING PRODUCTS: A STUDY IN DELHI - NCR REGION

Authors: Dr. Sushma Maurya

Title: IMPACT OF CASHLESS ECONOMY AND DIGITALIZATION ON SMALL VENDORS IN BANGALORE

Authors: Dr. Ravi Kumar, Rakshita. K, Roopa. R & Mohammed Zaid.

DOI: 10.62823/7.1(I).6516

DOI URL: https://doi.org/10.62823/7.1(I).6516

Title: A STUDY ON EFFECT OF ADVERTISING AND SALES PROMOTION ON SALES VOLUME

Authors: Vibhuti Talreja, Rohith Michael. A, S. Balaji Krishna & Vidyashree. A

DOI: 10.62823/7.1(II).6517

DOI URL: https://doi.org/10.62823/7.1(II).6517

Title: A STUDY ON IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN BUSINESS AUTOMACHINE

Authors: Dr. Ravi Kumar, Dr. Nilaish, Vinisha V & Rajkumar

DOI: 10.62823/7.1(II).6518

DOI URL: https://doi.org/10.62823/7.1(II).6518

Title: SOCIAL MEDIA MARKETING AFFECTION CUSTOMER BEHAVIOUR

Authors: Dr. Ravi Kumar, Mannan Mohammed Yusuf, Manjunath. VR & Prajwal L

DOI: 10.62823/7.1(II).6519

DOI URL: https://doi.org/10.62823/7.1(II).6519

Title: A STUDY ON EMPLOYEE EMPOWERMENT IN IT SECTOR

Authors: Vibhuti Talreja, Soumya. S, Sanskriti Singh & Rohan Vishwakarma

DOI: 10.62823/7.1(II).6520

DOI URL: https://doi.org/10.62823/7.1(II).6520

Title: A STUDY ON INVESTMENT INITIATIVES OF ITC

Authors: Ms. Bandaru Lakshmi, Mr. Cecil Shalom Rajan, O Amit Kumar, Ajay JS, Dr. Balaji Bhovi

Title: INFLATION IN INDIA: CAUSES AND REMEDIES

Authors: Mamta Madhur

DOI: 10.62823/7.1(II).6552

DOI URL: https://doi.org/10.62823/7.1(II).6552

Title: ENHANCING EMPLOYEE SATISFACTION IN AMRAVATI'S HOTEL INDUSTRY: EXPLORING THE IMPACT OF THE WORKING ENVIRONMENT

Authors: Prof. P H Dewani & Dr. A G Naranje

Title: COMPENSATION, JOB SATISFACTION, AND PERFORMANCE: AN INTEGRATED REVIEW OF TEACHER EXPERIENCES IN PRIMARY AND SECONDARY SCHOOLS

Authors: Vinita Budhwani & Dr. G. G. Gondane