Title: COVER PAGE

Title: CONTENTS

Title: EFFECT OF CREATIVE PROCESS ENGAGEMENT OF EMPLOYEES ON THEIR INNOVATIVE WORK BEHAVIOUR WITH MODERATING EFFECT OF THEIR WELLBEING

Authors: Dr. Aditya Tripathi & Komal Arora

Title: BOUNDED RATIONAL DECISIONS

Authors: Dr. Anita Maheshwari

Title: NEW INCOME TAX REGIME- A BOON OR BANE (A STUDY ON PERCEPTION OF INCOME TAX PAYERS OF UDUPI AND MANGALURU DISTRICT)

Authors: Sandeepa.K, Shrimurthi, Pradeep Bhandary, Omshree, Suma & Prashanthi

Title: INNOVATIONS IN GREEN MARKETING: ANALYSIS OF CUSTOMER PERCEPTION TOWARDS GREEN AUTOMOBILES

Authors: Ms. Rochelle Ambica Fernandes & Mr. Anto Shaju Sathish

Title: NARROW DOWNING INVESTMENT ACTIVITY WITH THE HELP OF FILTERS IN TICKERTAPE APP

Authors: Dr. Ramesha V

Title: THE NEW ERA OF DIGITAL MARKETING WITH ARTIFICIAL INTELLIGENCE

Authors: Dr. Kuldeep H. Jobanputra

Title: MICROFINANCE LOANS AND IT’S IMPACT OF ON FEMALE DOMESTIC WORKERS (MOLKARIN) OF SCHEDULED CASTE CATEGORY AT NAGPUR

Authors: Dr. Kavita Patil

Title: EXPLORING CONSUMERS’ PERCEPTION OF OPEN RESTAURANT KITCHEN DESIGN IN HOTELS IN GUJARAT

Authors: Dr. Priyanka Daya Choudhary & Vihang Desai

Title: STRESS MANAGEMENT IN ACCOUNTING & WORKPLACE: CAUSES OF STRESS & EFFECTIVE TECHNIQUES OF STRESS REDUCTION

Authors: Dr. Ritu Sharma

Title: ROLE OF CONTENT MARKETING IN FOSTERING BRAND ENGAGEMENT

Authors: Pooja Tripathi & Dr. Sanjay Mishra

Title: INVESTIGATE THE ECONOMIC EFFECT AND IMPACT OF GOODS AND SERVICES TAX ON INDIAN ECONOMY

Authors: Priyanka Yadav, Ravi Ranjan & Deepika Dhamija

Title: INVESTMENT OF MONEY ON EDUCATION OF EMPLOYEES IS BENEFICIAL OR NOT IN CURRENT SCENARIO

Authors: Dr. Anita Sharma

Title: GREEN ACCOUNTING: A PATH TOWARDS ACHIEVING SUSTAINABILITY

Authors: Ankita Yadav, Sangeeta Joon & Prof. K.S. Thakur

Title: LINKAGE BETWEEN FDI INFLOWS AND ENVIRONMENT DEGRADATION: A CRITICAL REVIEW

Authors: Ms. Neyati Ahuja

Title: EMERGING TRENDS, ACHIEVEMENTS & GROWTH PATTERNS IN THE DIGITAL PAYMENT SECTOR- AN OVERVIEW

Authors: Rashi Alagh & Prof. A.B. Thapliyal

Title: APPLICATION OF MASLOW’S THEORY IN FINANCIAL PLANNING

Authors: Dr. Ramesha V

Title: MEASURE OF CONNECTIVITY (NETWORK) STRUCTURE: A STUDY

Authors: Dr. Banwari Lal Jat

Title: WOMEN IN GROWTH AND DEVELOPMENT OF DAIRY INDUSTRY IN RAJASTHAN

Authors: Dr. Rajendra Kumar Meena

Title: ENVIRONMENTAL MILIEU: A STUDY

Authors: Dr. Shambhu Dayal Yadav

Title: HEALTHY ENVIRONMENT AND POLLUTION CONTROL: A STUDY ON HARMONIZATION BETWEEN BOTH

Authors: Dr. Kailash Chandra Khandelwal

Title: SOILS AND UNDERGROUND WATER QUALITY: A STUDY

Authors: Dr. Banwari Lal Jat

Title: LIVESTOCK AND HUMAN RATIO: A STUDY

Authors: Dr. Rajendra Kumar Meena

Title: TRIBAL HEALTH WITH REFERENCE TO COMMON DISEASES

Authors: Dr. Shambhu Dayal Yadav

Title: AN ECONOMICAL AND SOCIAL ANALYSIS OF TOURISM INDUSTRY IN RAJASTHAN

Authors: Dr. Kailash Chandra Khandelwal

Title: GREEN ENVIRONMENT AND GREEN GROWTH: THE ECOLOGICAL RELATIONSHIP

Authors: Dr. Gambhir Singh Chauhan

Title: AN ANALYSIS OF THE CONSUMERS PREFERENCES OF AWADHI FOOD CONSUMPTION WITH SPECIAL REFERENCE TO LUCKNOW CITY

Authors: Amarjeet Kundu & Prof. (Dr.) Sandeep Malik

Title: THE MARKETING STRATEGY FOR SERICULTURE COOPERATIVES IN KARNATAKA

Authors: Dr. K.S. Rajashekara & Dr. Bhavani. L

Title: INVESTMENT BEHAVIOUR OF GOVERNMENT EMPLOYEES IN TELANGANA STATE: AN EMPIRICAL STUDY

Authors: Ms. S. Sarada Devi & Prof. Ravi Kumar Jasti

Title: FINTECH 4.0 & EMERGING CHALLENGES IN THE SEGMENTS OF THE FINTECH ECOSYSTEM

Authors: Prasenjit Roy, Poorvi Rai & Prof. S. K. Singh

Title: ROLE OF INDIAN COMPANIES IN PROMOTING CSR ACTIVITIES TO INDIAN CULTURE AND TRADITION

Authors: Dr. Shruti Mishra, Ms. Brindha L. & Ms. Shefali Shukla

Title: A STUDY AN ANALYSIS OF CRUDE OIL ON CEMENT INDUSTRIES IN INDIA

Authors: CA. Vishal Verma & Dr. Vigna Oza

Title: ADOPTING DIGITAL CURRENCY IN INDIA: ISSUES AND CHALLENGES

Authors: Dr. Anupam Kumar Pandey

Title: EMPLOYMENT IN THE BANKING SECTOR AND THE INFLUENCE OF DIGITAL TRANSFORMATION

Authors: Dr. Puneet Saxena & Anuradha Rathi

Title: UNDERSTANDING HOW INFLUENCER MARKETING STRATEGY IMPACTS CONSUMER DECISION JOURNEY

Authors: Khushboo Raj

Title: WORK LIFE BALANCE AND STRESS MANAGEMENT AMONG FEMALE EMPLOYEES IN IT SECTOR VS DELHI UNIVERSITY

Authors: Dr. Suman Solanki & Dr. Manisha Vijayran

Title: A STUDY ON IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE OF SELECTED B2C COMPANIES IN INDIA

Authors: CA Rucha Pinakin Sheth & Dr. Sanjay Ajmeri

Title: BARRIERS TO EFFECTIVE COMMUNICATION AT THE WORKPLACE

Authors: Ms. Monica Chhabra, Ms. Ashitha Johny & Ms. Joshna Sony Abraham

Title: WRITING NON- DIRECTIONAL OPTION STRATEGIES ON NIFTY 50: PERFORMANCE OF STRADDLE AND STRANGLE

Authors: Shubham & Dr. V.S. Sundaram

Title: EXAMINING THE EMPIRICAL IMPACT AND CONSEQUENCES OF GOODS AND SERVICE TAX: A POST COVID STUDY

Authors: Hitesh Khemani & Dr. Ajay Soni

Title: COMPONENTS OF RESEARCH METHODOLOGY AND THEIR SIGNIFICANCE IN COMMERCE FACULTY

Authors: Dr. H C Sardar

Title: STUDY OF THE ROLE OF U.G.C IN THE PROMOTION OF LIBRARY SCIENCE PROFESSION IN INDIA

Authors: Manikandan .T & Dr. M. Suresh Babu

Title: STATISTICAL FUZZY RATES AND RELATED FUZZY APPROXIMATION THEOREMS WITH SUMMABLITY

Authors: Manisha Kumari & Dr. Pratik Gupta