General Impact Factor of Journal

2018 2.7282
2017 2.5442

Vol. 08| N0. 03| July, 2018

Title: Content

Page i-ii



Authors: Bibekananda Basu

Page 1-30

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The Importance of Textile Industries after Agriculture is beyond any doubt for the contribution in the Country`s economical Growth. It is capable to render jobs to 45 million people directly and that of 60 million people indirectly. It is the oldest Industry to fetch their cloths to the people. It was the Golden Industry till the year 1950 to 1960. Then the downfall has started because of the inception of the so many other profit-making Industries and the capital started siphoning to those lucrative industries. It started getting sick due to the high labour & Power cost, high operational Cost and poor vision of the Managements and poor support from the Govt.  On the other hand, unorganized sectors started grow because of low cost and Good Textile Policy although they did not do well because of the unprofessional Managements. The NTC was formed but could not sustain because of the gross Mismanagements. The Textile Machine Manufacturers also started suffering because of not copping with the latest Technology. The Synthetic Industries started growing because of the lower production cost. The survival was only for those who have taken timely steps to modernization and value-added production.   
KEYWORDS: Export, Employment, Modernization, Organized Sectors, Sickness, Technology.


       In the world of “Roti Kapada aur Makaan”, the importance of Textile Industry comes at highest importance after agriculture sector. It is the highest employer after agriculture sector. The followings are the contribution of this Industry towards Nation:   

  • 14% Contribution to India`s Total Industrial Production.
  • 5% Contribution to India`s gross Domestic Production.  
  • Export % - 12.59
  • Over all Export: Rs.1894181.95 Crore (2013-2014). (Source: Foreign trade statistics of India)
  • Direct Employment of 45 million people and indirect Employment of 60 Million people contributing to 2nd largest employer.  
  • 27% earning of foreign Exchange.  

          Despite above positive sides, there is declination of Organized Sectors which has great impact on the growth w.r.t. employment, Export and Export Business, quality product, special Product, Revenue earnings and social impact.

History of the Textile Industries

           The oldest way to earn livelihood is farming, Textiles and various types of small professions (like preparation of earthen pots, blacksmith jobs etc).The Textile Industries started taking its own shape gradually with growing population and it`s needs.  The first modem cotton textile mill was set up in 1818 at Fort Gloster near Kolkata. But this mill could not survive and had to be closed down. The first 


Authors: Dr. Priti Gupta , Dr. Meenal Sukhlecha

Page 31-38

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In July 2017, GST Bill was launched in India. It is described as the biggest fiscal reform aimed at simplifying and rationalizing the present system of taxation by transforming the nation into a amalgamated market through a dual levy (State and Central GST) mechanism. The strong federal structure of government is particularly helpful for ensuring accomplishment of this model of revenue sharing. Moreover, inter–state supplies will create a center of attention for an Integrated GST, which will replace a host of indirect taxes and lesser tax burden by taxing Inter-State business deals only once. GST in India is a four tiered structure, with lower tax slabs (of 0% & 5%) aimed at making it less regressive. France was the first to introduce GST in 1954; since then 160 countries have adopted different models of VAT/GST. VAT/GST rates differ widely among countries – from 5% in Canada to 22% in Italy. India has higher rate of GST at 18% as against other emerging market economics and likely necessitated by the fact that indirect taxes continue to be the main supply of income for the government. This article provides a general idea of Goods & Services Tax (GST) in India by synthesizing the information available in the most recent government documents, newspaper reports and articles, published pre and post the launch of GST. It aims to provide an understanding of GST in comparison to previous taxation regime and describes the global experiences of VAT/GST that was taken into account by RBI. It touches upon the changes in GST subsequent to its roll out and thus, provides an updated view of various developments related to GST in the country.   
KEYWORDS: Fiscal, GST Bill, Tax Regime, Indian Taxation Policy. 

Introduction On 1 July 2017, India launched its biggest ever fiscal reform, the Goods & Services Tax Bill or GST Bill India. It was issued as the Constitution (122nd Amendment) Act 2016, after the Constitution 122nd Amendment Bill. It is governed by the GST Council and its Chairman, Union Finance Minister of India. This tax reform is aimed at simplifying the existing arrangement of taxation by transforming the nation into a integrated marketplace by replacing all the indirect taxes with one taxi. It represents a historic opening to cut back on the tax system that is complicated in terms of rates and structures.ii 

Meaning of GST

          Both Goods & Services Tax (GST) and Value Added Tax (VAT) are indirect taxes charged on the value added to the product. These are indirect taxes because they are charged on services or commodities before they are sold to the customer but customers ultimately pay as part of market price before it is paid to the government.

          GST is based on the destination principle, which is impartial with regard to cross-border business. The destination approach ignores where goods are created; instead, the tax depends on where consumption occurs.iii


Authors: Dr. Sarabjeet Kaur Gogia , Manisha Soni

Page 39-46

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This research paper describes the employee compensation and incentive strategies adopted by standalone restaurants in Jaipur city. Compensation, reward and incentives have positive impact on both employees and employers. The study shows that when employees recognized for performance and productivity, they have increased morale, job satisfaction and involvement in organizational performance; so, the employers experience shows greater increase in sales and profit with greater efficiency and an increase in productivity. Compensation and incentives are providing a positive and productive environment on work place. This research explains about the compensation and incentive strategies of standalone restaurant in Jaipur and how much they benefited to them. The research is conducted on 10 standalone restaurant of Jaipur city. Primary data was collected through questionnaire. Secondary data was collected from annual reports, internet etc. This research paper emphasizes on whether standalone restaurants in Jaipur do make use of compensation strategies and its benefits to the employers. The study is also explaining the upcoming new trends in compensation and incentive strategies.   
KEYWORDS: Compensation Strategies, Monetary and Non Monetary Incentives, New Trends.


           Compensation plays a crucial role in any business organization. Among the assets of any organization, human assets has been most important factor. It is impossible to imagine a business process without man. So, its expects return from the business process like wages. An ideal compensation system will have positive impact on the efficiency and result produced by employees. It will encourage the employees to perform better and achieve the standard fixed and the other site organization are increase a single interest in retaining right talents. As organization continue to face mounting competitive pressures. They seek to do more with less and do it with very perfection.


          Compensation is defined as the total amount of the monetary and non-monetary pay provided to employee by an employer in return for their services or performance. Essentially it's a combination of the value of employee's pay, vacation, bonuses, health insurance and any other perks like receive free lunches, free events and parking etc. Compensation is more than an employee's regular paid wages. It is a tool mainly used by management for a variety of purpose to further the existence of the organization. Compensation has two main components, direct and indirect financial payments or rewards payable to employees. Direct financial payments are in form of wages, salaries, incentives, commission and bonus. In other hand indirect payment in the form of financial benefits like employee paid insurance and vacation. 


Authors: Mrs. D. Jesura Pauline , Dr. V. Darling Selvi

Page 47-51

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India is the fifth largest preferred retail destination globally. Retailing can be said to be the interface between the producer and the individual consumer buying for personal consumption. Organised retailing in India is gaining wider acceptance. The development of the organised retail sector, during the last decade, has begun to change the face of retailing, especially, in the major metros of the country. This study is an attempt of highlighting the growth of Indian retail market along with topographical advantages of retail outlets. A survey has been conducted among 300 sample respondents in Chennai city.  The authors used the statistical tools like Trend analysis, correlation analysis, t test, regression analysis and ANOVA to interpret the results. The outcome of the survey result is that the sample group prefers the location which can be easily reachable with good transportation mode with less distance. The result of regression coefficient shows that the variables nearby home, Traffic Congestion, Travel Modes, Valet parking and Layout with less walking distance have positive relation with topography and the rest of the variables have negative impact and so it can be concluded that the sample group do prefer the retail layouts considering the convenience, parking and comfort.  It is suggested that both organised and unorganised retail companies have to work together to ensure better prospects for the overall retail industry, while generating new benefits for their customers.   
KEYWORDS: Market Share, Retailing, Organized, Retail Outlets, Topography, Unorganized.

Introduction Retailing can be said to be the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumer with the manufacturing and distribution chain.  The retail industry is mainly divided into Organized and Unorganized Retailing. Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. The Indian retail sector is highly fragmented with majority of its business being run by the unorganized retailers. The organized retail however is at a very nascent stage. The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10 per cent of India’s GDP. 

The retailers in India have to learn both the art and science of retailing by closely following how retailers in other parts of the world are organizing, managing, and coping up with new challenges in an ever-changing marketplace. Indian retailers must use innovative retail formats to enhance shopping experience, and try to understand the regional variations in consumer attitudes to retailing. Retail 


Authors: Joyeeta Banerjee

Page 52-60

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The 8th AISSE (All India Survey on Secondary Education) survey has revealed that the number of recognized secondary schools in India are 1,17,25.Among them 70.33% are in rural areas and 29.67% are in urban areas. The enrolment percentages in rural and urban areas are 71.48 and 28.52 respectively. This study finds out that a huge number of first generation learners have enrolled in the secondary schools especially the rural schools and they come from all types of socio-economic statuses. The present study also finds that there is statistically significant difference between the learning outcomes of the Non –first generation learners and first generation learners after ten years of schooling. Group A (Non FGLs, Mean=315.73,SD=87)Group B(FGLs, Mean=107.07, SD=91.19). t(98)=14.5762, p≥ .05,CI.95 -180.39 to-239.6.This study explores the in-school challenges faced by the rural first generation learners which excludes the FGLs’ and impedes their access to ‘meaningful learning experiences’ at schools.   
KEYWORDS: First Generation Learners, Learning Outcomes, Exclusion, Learning Experiences.

Introduction The development of India’s education since post- independence era has received much attention and it presents one striking feature: quantitative growth. But the over emphasis on the quantitative growth has missed the quality aspect of education in the whole of India and education has yet not provided opportunities to all to reach their potential. Moreover, the policies, legislations and schemes targeted at improving ‘access’ and ‘retention’ has brought a huge number of first generation learners in the realm of secondary education in rural schools.

            This situation warrants the need to discover ways of imparting meaningful learning experiences’ to all learners in schools and include all the disadvantaged learners to ensure effective participation in the process of development. Therefore, it is the responsibility of the schools to customize its role and provide a protective, moral and therapeutic environment to its students “so that recognized and measurable outcomes are achieved by all, especially in literacy, numeracy and essential life skills.’’ (The Dakar Framework for Action, 2000). 

           There has been a consequent number of researches about the first generation learners in higher education but a very limited number of research on the first generation learners in secondary education. A developing country like India cannot afford to overlook the presence of first generation learners in the realm of secondary education, particularly in rural areas when the 8th AISSE (All India Survey on Secondary Education) has revealed that 85% of the identified secondary and higher secondary schools are located in the rural areas. There is scarcity of research on the first generation learners whose struggles continue even within the realm of education( Deb, 2015) owing to their generational status. 


Authors: Manoj Kumar Meet , Prof. (Dr.) Raghunandan Prasad Sinha

Page 61-68

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Welfare is another expression of well-being. Labour is a crucial factor of production. Healthy and congenial labour management relations are the prerequisite for efficient production. Labour Welfare measures are very important since they have strong impact on workers willingness to work and their productive capacity. During the 20th century, employers increased the economic security of employees by providing, in exchange for labour, benefits in addition to direct compensation. Apart from direct compensation, benefits encompass all other inducements and services provided by an employer to employees. The welfare services in an industry is to improve the living and working conditions of workers and their families because the workers well-being cannot be achieved in isolation of his family. It is well known that economy of India is passing through transitional phase where rural and agriculture based society is changing into urban and industry based economy. Labour welfare service is necessary to face problems being created by this transitional phase. The study has been conducted in Delhi & NCR.   
KEYWORDS: Labour Welfare, UNESCO, UAN, EPF Scheme, NCSP, RSBY. 

Introduction Many schools of thoughts have advocated for the labour welfare from time to time. Karl Marx has propounded the theory of surplus-value of production emphasizing the importance of labour to the capitalistic society. Further Adam Smith's Absolute theory and Ricardo's Comparative Cost Doctrine are mainly based on labour resources. Human asset is the main issue and reactant compels which implants life in different assets like cash and material. There have been breathtaking changes in the setting in which work is performed. The procedure of globalization pushes in innovation, expanded rivalry, work escalation, broadening of the workforce, expanded number of ladies in the workforce, and the obscuring of limits amongst work and family are a portion of the progressions that have affected the workplace. Given that people spend a significant proportion of their lives at work, changes in the work environment can have deep influence on their health and well-being, and consequentially on job and organizational performance so fostering a work culture that promote work-life balance, employee growth and development, health and safety, and employee engagement can be the key to achieving sustainable employee well-being and organizational performance. 

Welfare is another expression of well-being. Labour is a crucial factor of production. Healthy and congenial labour management relations are the prerequisite for efficient production. Labour Welfare measures are very important since they have strong impact on workers willingness to work and their 


Authors: Dr. Vandana Tiwari

Page 69-74

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This study tells that the entrepreneur is one who alone manages the show of productivity through his precise decisions, better man power management, selection of right technology and putting his product in right market for faster returns. In a growing economy like that of India, where the market is enormous from rural to urban, lower to upper class. They play a significant role in improving the economy of our country.   
KEYWORDS: Entrepreneur, Entrepreneurship, Economic Development, Liberalization.

Introduction The industrial growth is possible by the will of an individual to invest money in his industry of expertise keeping in mind the risks involved and also chances of losses and pro-active actions to be taken in advance to curtail losses. In expert terms "Entrepreneurship lies at the center of economic development". It is rightly said that "the health of the economy of a country is viewed by the industrial growth of the country". Entrepreneurship is directly responsible for the all-round development of the country but also largely contribute for the industrial development of the country. In Indian context, India being a developing country, entrepreneurship is required in every sphere of the economy right from the basic- agriculture, horticulture, sericulture to the field of computers, software, rockets & satellites. 

        Since liberalization of Indian economic in 1991, many entrepreneurs have set their projects in India which have contributed to the society in terms of increase in GDP, employment and increase in per capita income but still there is a huge gap between the supply and the demand the products and the services which is possible  only by more and more entrepreneurs coming up in the society. 


         It can be described as the ability of an individual to start a new business keeping in mind the obstacles which will come in the way, ways to overcome the obstacles, risk of financial losses, the ways to overcome them and eventually to get profit from his investment. Richard Cantillon:“An entrepreneur is a person who pays a certain price for a product to resell it at an uncertain price, thereby making decisions about obtaining and using the resources while consequently admitting the risk of enterprise”. 

J.B. Say: “An entrepreneur is an economic agent who unites all means of production- land of one, the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit. He shifts economic resources out of an area of lower and into an area of higher productivity and greater yield”.  

Peter Drucker: “An entrepreneur searches for change, responds to it and exploits opportunities. Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource”. 


Authors: Dr. Vikas Shrotriya , Arvind Kumar Yadav

Page 75-78

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Ware house receipt financing is witnessing transition of developmental phases. Initially it was started with godowns deposit receipts / bills and physical ware house receipts authenticated by collateral managers. Subsequently it was converted in electronic form of ware house receipts. It is financing against the inventory deposit at godowns by way of pledge of ware house receipts. Banking institutions are lending with margin ranges from 25 to 40 % against ware house receipts.  When any of borrower i.e. manufacturer / processor, trader or farmers needs to sale the commodity, loan amount has to be paid to bank for the release of pledged commodities. Government of India established Warehouse development regulation Authority (WDRA) by passing Warehousing (Development and regulation) act 2007 act in parliament. Ware house development regulatory authority (WDRA) introduced negotiable warehouse receipts. That can be transferred from one owner to second owner like banking cheque.  Two companies are nominated for implementation of NWR (negotiable ware house receipts) through WDRA i.e. national e-repository limited (NERL) and Central depository services (India) limited (CDSL). It is in nascent stage of implementation across India.   
KEYWORDS: Negotiable Ware House Receipts (NWR), WDRA, NERL, CDSL.

Introduction WHR loans are being mainly availed by three kind of borrowers i.e. manufacturers, traders and farmers. At loan maturity borrowers itself used to pay entire due amount or buyers may pay off the dues for release of pledged commodities. Commodities are being stocked usually three kind of ware houses i.e. Govt owned (Central or state), private ware houses and WDRA accredited godowns. Collateral mangers are the mediators for hand holding of all kind formalities at warehouses reading stocking, fumigation, record maintains, lock and key possession other than govt. owned warehouses. If borrower fails to repay bank loans in that case banks can take possession of commodities through collateral mangers and sell the commodities to set off the dues.  

           Some of emerging agricultural economies i.e. Ukrain, Indonesia and Brazil have implemented WHR financing system in advance stage since year 2000. WHR financing is not new for India; however it took momentum post endorsement WDRA act 2007. Earlier mainly farm credit was focus area, post harvest credit needs were not addressed by policy makers and lending institutions. It is having enormous possibilities for lending institutions to meet out their RBI prescribed priority sector advances.


Authors: Dr. Maneesha Kaushik

Page 79-83

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This paper presents the burgeoning growth of start-up companies, difficulties raising money because they are unknown and untested, and the probable sources of their financing with the emphasis on venture financing in India. The paper aims to focus on the process of obtaining startup funding/ financing and the requirement for raising capital. It discusses the importance of raising capital from bootstrapping, friends and family as well of personal financing in the early stages of starting up. Further, the paper discusses various forms of creative funding and equity or debt funding that these firms can avail and the ever growing need of preparing to secure these types of financing/funding has been explored. It aims to explore whether our country has enough arrangements to fund the ventures that have the potential for scaling up in the coming times. The paper aims to discern into the profuse funding being arranged for the startups in our country, by that backing any research in this respect. Also, internationally, there is more and more research associated with the importance and ways of financing/funding the startups. Thus, the advances made by India so far and the regulations and incentives formulated by the Government of India have been discussed here under.   
KEYWORDS: Angel, Venture Capital, Bootstrapping, Commercialization, Startup, Equity Funding.

Introduction Startups generally have a huge challenge in raising capital for the reason that, they are untested and  unknown.  The Startup founders try to secure grants, use their own money, and take the help of friends and family. The effort for raising money is often quite taxing for these startups. The startup founders hear “no” plethora of times before they are able to obtain funding. It stresses on the ways and processes of getting funding or financing. Although a startup may need to raise funds for survival, but they generally don't wish push around people who care less about their long term goals. 

          When our honorable prime minister Narendra Modi declared the $1.5 Bn Fund of Funds for Startup ventures (FFS) in his  Startup India Plan, it appeared like paper promise only. But, the aspirations of many young entrepreneurs of India got boosted, when on June 22, 2016, the Union Cabinet literally sanctioned it and made SIDBI responsible for the disbursement. According to October 2017 status report by DIPP, “the Startup India website, about $92 Mn (INR 605.7 Cr) from the fund has been released to SIDBI, and 75 startups got funding from 17 AIFs by far. The Fund has been set aside to get allocated across two finance commission cycles.” (2015-2020 & 2021-2025) 

         According to a notification of The Ministry of Commerce and Industry released a notification on April 1, 2015 defining a startup. According to it, “an entity will be identified as a startup 

  • Till up to five years from the date of incorporation. 


Authors: Sateesh Kumar G

Page 84-88

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Tomato is one of the most popular vegetables grown in India because of its high nutritive value, higher production and wide ecological amplitude. It is a rich source of vitamin and organic acid. Tomato fruits are used for different food preparations such as soups, salads, pickles, chutney, paste, puree and ketchups apart from being consumed in raw form. Tomato also has medicinal value. It is an excellent source of vitamin A and C and also called as a 'Poor man's Orange'. Tomato is an important vegetable crop and ranks third next only to potato and brinjal in the production of vegetables in the country. Vegetables, especially fruity vegetables like tomato are highly perishable and are subject to lose after harvest. There is no organized marketing system for tomato in India. A major portion of the product is still handled by the middleman. So the marketing of tomato is a complex process. It consists of all those functions and processes involved in the movement of the product from the place of production to the place of consumption. The marketing activities involve not only the functions of buying and selling, but also the preparation of produce for marketing, assembling, packaging, transportation, grading, storage, processing retailing etc. The number of functions and its type vary from product to product, from time to time and from place to place.   
KEYWORDS: Vegetables, Perishable, Marketing, Grading.

Introduction Agriculture is the largest and the most important sector of the Indian Economy. India has made a lot of progress in agriculture since independence in terms of growth in output, yields and area under many crops. It has gone through a green revolution, a white revolution, a brown revolution and a blue revolution. Today, India is the largest producer of milk, fruits, cashew nuts, coconuts and tea in the world, the second largest producer of wheat, vegetables, sugar and fish and the third largest producer of fish and the third largest producer of tobacco and rice. The per capita availability of food grains has risen in the country from 350 gms in 1951 to near about 400 gms per day now, of milk from less than 125 gms to 226 gms per day and of eggs from 5 to 30 per annum despite the increase in population from 35 crores to 124.72 crores (2011). At present, only 23.3 per cent of the farmers are able to derive any benefits of extension services provided by various government agencies and every year about 20 percent of the crop is lost due to mishandling, spoilage, floods, droughts, pests and diseases. In fruits and vegetables the loss is around 30 percent.

Objectives of the Study

  • To examine the productivity and crop intensity of the tomato vegetable crop.  
  • To study the cost and income of cultivation of tomato production.
  • To find out various marketing channels in tomato marketing. 


Authors: Pooja Dadhich , Dr. Gurupreet Kaur

Page 89-94

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There is a number of theories who have explained and interpret the complex process of economic development. As is natural, most of these theories have their drawbacks or inadequacies, in that they do not take into account all the relevant factors in economic development. Moreover, almost all the theories concurrent in the field assume certain distinctive socio-economic and political configurations and circumstances of particular countries as their background. As a result, they are not generalizable, and if they are, then they are relevant at varying levels of generality. Owing to these reasons the conceptual frameworks of a large number of these theories or models are of restricted relevance and applicability. In this paper a study of factors of economic development with special reference to Indian economy has discussed.   
KEYWORDS: Economic Development, Socio-Economic, Political Configurations, WDRA, WHR.

Introduction Many of theories of economic development, particularly those advanced by the economists qua economists, do not take into explicit account the non-economic but highly relevant factors co-determining the process of economic development, either owing to the relatively non-quantifiable nature of a good number of such factors or to the difficulties of precisely specifying, identifying and quantifying them, or presumably, in the interest of expositional convenience, or merely on the pretext of simplicity. Whereas the actual position is that historical, religious, ethical, socio-cultural, psychological, demographic, nutritional and environmental, educational, political, administrative and institutional, scientific and technological factors are as relevant as the purely economic ones, for the purpose of building up a nearreal theory of economic development with special reference to India.  

The factors determining economic development may be classified as economic and noneconomic, relevant and non-relevant, "more relevant" and "less relevant", exogenous and endogenous, or objective and subjective factors. For the purpose of this work we propose to classify factors in terms of the broad disciplines to which they traditionally belong, under two broad expositional categories, viz. economic and non-economic, knowing full well that such a classification would not, in a multi-disciplinary plane, withstand the rigours of a scientific test. Economic factors are classified as follows:  

  • Natural Resources
  • Human Resources 


Authors: Shweta Swami , Dr. Bhawani Shankar Sharma

Page 95-97

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In 21st century, internet plays a very vital role in day to day life of a human being as well as in commercial life. In the era of globalization internet is very versatile facility which helps in completing many basic as well as complicated work in a easy and convenient way with a few clicks. Nowadays Digital Marketing is becoming a very hot topic in every business sector and parallel plays a important role in any company’s multi-channel marketing strategy. 

      “The use of the internet as a virtual storefront where products are sold directly to the customers”- (Kiang et al.2000, P.383) 

The researcher wants to shed light upon the concept of Digital Marketing, various tools of it, then further focuses on the challenges emerges in internet marketing with respect to society and industry and ending up with the solution and conclusion.   
KEYWORDS: Digital Marketing, Internet Marketing Tools, Challenges and Solution.

Introduction Digital Marketing Developed since 1990s and 2000s has changed the ways of marketing. The term Digital Marketing was first used in 1990s, and became more sophisticated 2000s and 2010s when device accessing digital media led to sudden growth. Nowadays digital platforms are increasing and their impact on marketing plans and everyday life of people using digital devices are growing day by day. Online shopping became a marriage between information technology experts and marketing professionals. 

            Digital marketing is the marketing which deliver messages and promote its products or services through internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.

            Digital marketing is the promotion of products or services or promotion of brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and different methods which consume vast time of an organization. 


Authors: Dr. S.R. Bakhale

Page 98-99

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Management is the key factor in the growth or development of any concern management means what management does, the concept of management are changed as per the need of business and management. In the era of globalization Sunroof management are totally changed due to various factors The purpose of this paper to highlight the recent trends in modern management.   
KEYWORDS: Management Objectives, Functions, Goals, Essentiality. 

Introduction Management in all business and organizational activities is the act of getting people to accomplish desired goals and objectives using available resources efficiently and effectively. Because the success and failures of any business or Industry depends upon management .management means what management does, management involves planning organizing, leading or directing and controlling an organization to achieve the goals. or aims of organization  For Effective and result oriented management it is become necessary to obtain and use various resources, as like Human resource financial resources, Technological resources and Natural resources  In the periods of 60 the role of management was very limited due to the size of business and organization The person who was the owner of Business control and manage all Business activities himself very smoothly Those who have the ability skills they run the business very well But in the present situation The management concept are totally changed due to various factors For Example - size, nature, types and objectives of Business and management. Management levels also restructured them working style, policies Due to the new techniques principles, and policy.

Recent Trends in Modern Management

  • Out Sourcing Nowadays in the business world most of companies are deciding to complete their maximum activities from outsourcing .outsourcing involves the contracting out of a business process and operational, and/or noncore functions to another party this is new Trends developing in modern management.  
  •  Innovation  In Business innovation often results when idea are applied by company in order to further satisfy the needs and expectation of customers Excellent Innovation programmes creates new idea, policy techniques for management  
  •  E-operation  This is Emerging trends in modern management The area of e-operation in compasses the process of how customer commitments get fulfilled through product and services within companies This 


Authors: Dini Esawaty Siregar

Page 100-106

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India and Indonesia are following the similar trajectory in terms of their economic growth and development. They are a dominant force in their respective Economic Regions and consist of similar demographic. There is a strong engagement with the internet among the Indonesian and Indian in Urban areas. Almost every activity involves the internet and information technology. The rise of importance of Internet in our daily lives has enable business to offer products/services on internet platform, easing and improving the quality of life. E-commerce is defined as the process of purchasing, sales, transfer or exchange products, services or information via computer network over the internet. This study intends to analyze and discuss the types of e commerce business based in India and Indonesia along with the underlying theories involved related to information system.   
KEYWORDS: E-Commerce, Management Information System, User’s Satisfaction, WebQual.

Introduction Internet or the World Wide Web (www) has changed the landscapes by inducing and synergizing technology with economic activities. Information technology has improved businesses and quality of markets. Today, Internet has become a communication mechanism that can facilitate ease of doing businesses. This phenomenon has a substantial impact in the industry. Internet offers products and services directly to the consumer markets. According to Laudon and Laudon (2009), e commerce is defined as the sale of products through electronic interface to the consumers by different companies with a computer as a point for business transaction, E commerce improves cost efficiency in terms of improving the efficacy on administration, time related to business cycles and improving the relation between business and customers, (Charles. 1998) 

       There are several reasons why a company runs a business by using e-commerce facilities, namely:  

  • They can reach a worldwide audience.  
  • They can conduct interactive communication with efficient cost.  
  • They can reach target specific consumers.  
  • It is easier to submit information changes such as price or information changes.  
  • Improve service to customers because access is available for 24 hours, seven days a week.  
  • Get immediate feedback from consumers.  
  • It is an alternative distribution channel.  
  • Provide cost effective and efficient dissemination of brand information  


Authors: Dr. Piali Biswas

Page 107-112

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The effects of dynamic driving forces change such as population growth and change in access to Technology market infrastructure and services as well as of more slowly changing conditioning factor search and agricultural potential local institutions and culture. We also consider the influence of government policies program and Institutions which influence income strategies, land and outcome in many ways at different level by affecting the driving forces and Conditioning factor at the local level by directly promoting or inhibiting different income strategies buy directly affecting outcome. We argue that the impact of many factors is likely to be context dependent, emphasizing the importance of empirical research in specific con text through some unambiguous hypothesis derived. In general policy and programme interventions likely to involve trade-offs among the objectives of increasing agricultural productivity, increasing household income and reducing Land Degradation. In this paper Employment and income generation in rural and semi urban area of Jharkhand in respect of silk industry is discussed.   
KEYWORDS: Income Strategies, Conditioning Factor, Trade-Offs, Land Degradation.

Introduction Indian Silk Industry is the world's second largest producer of silk. It is the only country in the world which produces all five variety of silk in on commercial scale and contributes about 14% to the world production, however the market share of IRS in the Global silk trade is not significant where 85% of the Silk good are sold in the domestic market. The Silk goods export earnings decreased over the year due to global recession and reduction in demand for silk goods in western countries .India is the exclusive producer of Indian Tussar which is largely tended by tribal's. In recent years Jharkhand state has emerged as the biggest producer of the tasar silk. it's worthwhile to mention that India's Silk export has risen from rupees 2359 crores in 2011 - 12 to rupees 3338 cr during  2016-17.The experimental Silk unit Set up at kharsawah block in North Singhbhum district have proven to be a success. The district administration of the singhbhum has identified and allocated the  tasks of production of silk. The tribal women first make the thread and then through looms they make the Silk cloth.

Objectives of Research

  • Encouraging the skilled and professional people from immigration through employment opportunities in these industries.  
  • Empowering women through employability in the rural areas of Jharkhand.
  • To enable flow of equity from rich consumer to poor.
  • To encourage easy marketability and also to provide maximum scope for generation of income (extra) from the by-products of silk like sericin, pupae, etc.
  • High labour force participation rate with potential to generate huge employment. 


Authors: Manisha Sinha

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