General Impact Factor of Journal

2015 2.0778 1.7122
2016 2.3982 2.0546
2017 2.5442 2.4668

Vol.07 | No.01 | January,2017

Title: Content

Page I-IV


Title: Doing Business In Saudi Arabia: International Perspectives

Authors: Sara Hussein, Keaton Epps, James Ondracek

Page 1-11

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This paper profiles Saudi Arabia in terms of its government and political administration, economics,traditions, and other factors important for its business climate. While Saudi Arabia’s economy is based on oil and oil-related products, efforts are being made to build new economic pillars. In addition, the country’s young have embraced new communication technologies. Thus, while traditional in appearance, the Kingdom of Saudi Arabia is increasingly embracing globalization and the modern world.

Title: A Study Of The Financial Performance Of Selected Public Sector Banks In India

Authors: Shivraj Singh, Dr. G.D. Mehndiratta

Page 12-18

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Banking sector is one of the fastest growing sectors in India. The banking sector helps in the capital formation, innovation and money supply in the country. The Indian banking sector is the backbone of the Indian economy. The two events in the Indian banking industry are the nationalization of banks in the year 1969 and the initiation of economic reforms in the year1991.There are so many factors, which need to be taken care while differentiating good banks from bad ones. Sound financial health of a bank is the guarantee not only to its depositors but is equally significant for the shareholders, employees and whole economy of a country as well. As a result to this statement, efforts have been made from time to time, to measure the financial position of each bank and manage it efficiently and effectively. The banking structure has played a crucial role in the mobilization of savings and promotion of economic development. The CAMEL approach mainly considered for the purpose of to know the performance of the banks by the different tools. In this study, an effort has been made to evaluate the financial performance of the three major banks operating in India. This evaluation has been done by using CAMEL Parameters, the latest model of financial analysis. Through this model, it is highlighted that the position of the banks under the study is sound and satisfactory so far as their capital adequacy, asset quality, management capability and liquidity is concerned. This approach is one of the most popular methods for measuring banking performance.

Title: Customer Behavior Analysis With Regard To Select Fast Moving Consumer Goods With Special Reference To Branded Shampoo Products : An Empirical Study From Mumbai City

Authors: Gangadhar G. Hugar, Dr. M.R. Patil

Page 19-28

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Consumers across the globe are becoming increasingly concerned about nutrition, health and the quality of their Hair Care Products. Environment and Health consciousness is getting reflected through consumer’s enhanced interest in Shampoo. Our preferences are part of what makes us who we are and the brands we seek our reflect our preferences. The competition among the brands is fierce. In every product category, consumers have more choices, more information and higher expectations than ever before. Jockeying for position in a consumer’s preference set requires an aggressive strategy and constant vigilance. The marketer’s principal objective is typically to build a relationship with buyers, rather than merely to make a single sale. Ideally, the essence of that relationship consists of a strong bond between the buyer and the brand. The choice of an individual strategy or combination depends mainly on the nature of the branded product or service. The success of the strategy depends heavily on the marketer’s understanding of the preference building and bonding process.

Title: Employment Generation Through Dairy Farming: An Empirical Study

Authors: Amar Gautam

Page 29-35

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Dairy development programmes are labour intensive, having favourable cost benefit ratio and are particularly suitable for weaker section of the society, mainly the small, marginal and landless agricultural labourers of the country. The researcher has attempted to find out the solution of unemployment problem through  practicing dairy farming which provide regular employment to the rural households and utilises the idle capacity available in the farm sector.

Title: Rural Development Programmes In India : An Analytical Review

Authors: Dr. Manju Singh

Page 36-42

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The Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas. Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) is considered as a "Silver Bullet" for eradicating rural poverty and unemployment, by way of generating demand for productive labour force in villages. It provides an alternative source of livelihood which will have an impact on reducing migration, restricting child labour, alleviating poverty, and making villages self-sustaining through productive assets creation such as road construction, cleaning up of water tanks, soil and water conservation work, etc. For which it has been considered as the largest anti-poverty programme in the world. In this paper, based on the secondary data, an attempt has been made to comprehensively understand the development effort to rebuild the rural life and livelihood on the basis of various secondary data.

In India, out of total population of 121 crores, 83.3 crores live in rural areas (Census of India, 2011). Thus, nearly 70 per cent of the India"s population lives in rural areas. These rural populations can be characterized by mass poverty, low levels of literacy and income, high level of unemployment, and poor nutrition and health status. In order to tackle these specific problems, a number of rural development programmes are being implemented to create opportunities for improvement of the quality of life of these rural people. The term "rural development" is the overall development of rural areas to improve the quality of life of rural people. And it is a process leading to sustainable improvement in the quality of life of rural people especially the poor (Ramesh, 2012). The rural developmental programmes intend to reduce the poverty and unemployment, to improve the health and educational status and to fulfill the basic needs such as food, shelter and clothing of the rural population. To improve the conditions of rural people, Government of India launched some schemes through the planning commission of India such as Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), Rastriya Sama Vikas Yojana (RSVY), Indira Awas Yojana (IAY), Sampoorna Grameen Rozgar Yojana (SGRY), Integrated Tribal Development Project (ITDP), Pradhan Mantri Gram Sadak Yojana (PMGSY), Integrated Child Development Services (ICDS), Development of Women and Children in Rural Areas (DWCRA), etc. All these schemes are aimed to reduce the gap between rural and urban people which would help reduce imbalances and speed up the development process.

Title: A Contemporary Business Management Tool To Retain Quality In Business Process

Authors: Dr. Kamjula Neelima

Page 43-46

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In most of the organizations Six-Sigma means a measure of quality that strives for the perfection.  It is disciplined, data-driven approach and methodology for eliminating defects or errors from the system by driving toward six standard deviations between the mean and the nearest specification limit in any process from manufacturing to transactional and from product to service. In any business process it mainly focuses on the quality improvement to generate quality outputs by removing the causes of errors and by minimizing the variability in the process. It uses a set of quality management methods to make the business system effective. The present provides historical overview of the Six Sigma development and improvement processes which includes the Belt system and methodologies to develop and implement the quality processes and by the way its impact on the business to deliver quality outputs. Further, paper is intended to conceptually make the student understand Six Sigma strategy and its importance in Project implementation.

Title: Long Term Solvency Analysis: A Comparative Study Of Tata Steel And Sail

Authors: CA. Dr. Noopur Bardia

Page 47-55

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Solvency is the measure of long run financial health of an enterprise. It refers to an enterprise's capacity to meet its long-term financial commitments. A solvent company is one that owns more than it owes; in other words, it has a positive net worth and a manageable debt load. Solvency is essential to staying in business as it asserts a company’s ability to continue operations into the foreseeable future. In fact, the debt-paying ability of an enterprise depends upon its solvency position, the balance between debts of the capital structure, the risk of not meeting the principal or interest obligation is increased because the company may not be able to generate adequate funds to meet these obligations.

Title: Global And Indian Paint Industry: A Case Study

Authors: Dr. Mahesh Singh Rajput, Shivani Gupta

Page 56-58

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The Indian paint industry is divided into two main market segments-industrial and decorative paints. While industrial paints are used for protection against corrosion and rust on steel structures, vehicles, white goods and appliances, decorative paints are used in protecting valuable assets like buildings. As sophisticated technology is not a prime requisite for manufacturing decorative paints, the industry is flooded with a number of small players catering to the lower-end of the market by supplying low value unbranded products in small quantities. On the contrary, the share of the unorganized sector in the industrial paints segment is relatively limited. This is because technology is the overriding factor in this segment and industrial paints require constant up gradation and servicing. Indian Paints & Coatings industry was highly unorganized and fragmented before 1990s due to high excise duties levied on paints manufactured by organized sector players, making their products unaffordable. This was the period during which the unorganized sector flourished because of a substantial price difference between paints manufactured by the unorganized and organized players. In the 1990s, helped by a growing economy, the Indian paint industry recorded a healthy growth of 12-13% annually. This was mainly due to a drastic reduction in excise from a staggering 40% to 16%. Today, the Indian paint industry is 11000 crores industry and is growing at the rate of more than 15% p.a. Business research reports document the progress and provide analyst with a means of comparing periods of time, project details, and history of growth. While Analyst may rely on a superior memory or the amount of profits companies make each year to gauge their progress, the data Analyst collects in reports can serve a number of important purposes. It can help formulate budget and marketing plans for the upcoming year. It also can allow realizing which products or services are the most successful, and which markets company may have overlooked. Company reports provide information on the health of your company to shareholders, stakeholders, the Media and your community. A business report provides information on the company’s fiscal year. Graphs or charts can be included to break down complicated information and make it more understandable. Business reports include a trends, income statement, financial summary and cash flow statement. Financial notes also may be added to explain accounting methods the company uses to report and record its transactions. Additional information found in notes may detail. Business reports provide information on the company’s mission and history and summarize the company’s achievements in the past year. While financial achievements are included, other achievements also are noted, such as research advances, market share gains or honors awarded to the company or its employees. The achievement section also may include information on such things as sales increases or new machinery that increases profitability and productivity. The chief purpose of the achievements section is to make shareholders and stakeholders feel good about their investments or participation in your company.

Title: Impact Of Emotional Intelligence And Empowerment On Organizational Outcomes

Authors: Molly Mathew, Dr. K S Gupta

Page 59-74

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Emotional Intelligence and Empowerment have become key factors in studies related to management and organizational effectiveness. This study attempted to investigate the relationship between Emotional Intelligence and Empowerment and their individual effect on Organizational Outcomes. This study was conducted among 944 leaders and managers who were selected using a stratified random sampling method. The relationship between the Emotional Intelligence, Empowerment and Organizational Outcomes were studied using a regression model, while the interactions between the different variables were investigated using SEM. The results suggest that Emotional Intelligence and Empowerment influence Organizational Outcomes, such as self-efficacy, work satisfaction, teamwork, and commitment.

Title: Individual Investor And Alternative Asset Allocation: A Segmentation Analysis

Authors: Shifa Mahajan, Dr. Karamjeet Singh

Page 75-83

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Indian investors are faced with plethora of investments choices. Despite numerous studies in investor segmentation, there is scant literature focusing on the investment decisions with regards to gamut of alternate investments available to the individual investors. This study seeks to fill the gap by studying investment clusters in Chandigarh. The attributes affecting the decision making were extracted to form five major factor namely; Alternative Investment Choice, Interest in economic indicators, Concern for accounting Information, Intuitive decisions, and Social relevance. Further the sample was clustered into two investment classes; Alternative Investors and Classic Investors.

Title: A Study On Working Capital Management Through Ratio Analysis With Reference To Bharat Sanchar Nigam Limited

Authors: Dr. Renu Bala Jain, Prof. (Dr.) M.S. Poonia

Page 84-90

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A well designed and implemented working capital management has a significant contribution for a concern’s profitability as well as to maintain liquidity powers. Every business weather public or private, profit organisation or non profit organisation, irrespective of its size and nature of business, and require enough amount of working capital. Working capital refers to the firm’s investments in short term assets. The management of working capital is important to the financial health of business of all sizes.
 The amounts invested in working capital are high in proportion to the total assets employed and so it is vital that these amounts are used in an efficient way. The management of working capital affects the liquidity and the profitability of the corporate firm and consequently its net worth. (Smith 1980).  Working capital management therefore aims at maintaining a balance between liquidity and profitability while conducting the day to day operations of business concern. Inefficient working capital management not only reduces the profitability of business but also ultimately lead to financial crises (Chowdhary and Amin 2007). The purpose of this paper is to observe tendency in working capital management and its effect on company’s performance. Keeping in sight the worth of working capital management’ an attempt has been made to study the working capital management through ratio analysis of the selected public sector undertaking Bharat Sanchar Nigam Limited (BSNL). The study is based on secondary data i.e. Annual Reports of the company and other data collected from its website. The period of study is five year (2011-2015) and ratio analysis technique of financial statement analysis has been adopted to examine the efficiency of working capital management in the selected unit.

Title: Corporate Social Responsibility: Beyond Making Profit

Authors: Abhilasha Jain

Page 91-92

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Corporate Social Responsibility is introduced in company act on 1st of April 2014, making companies (that come into a particular criterion) mandatory to follow the guideline according to schedule VII. In today’s world of global village it is very important that company not only think about the profit but they should think about people and planet too. For the implementation of CSR policy company should make CSR committee that will design, implement and monitor the execution of it. This paper gives a focus that CSR is a tool to think, not only about profit but people and planet also. Company creates a brand image and it also help in developing employee engagement.

Title: A Synthesis Of Literature On Corporate Social Responsibility Disclosures

Authors: ACMA Dr. Meenu Maheshwari, Nidhi Goyal

Page 93-102

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The concept of CSR has become gradually essential among business communities for their long run existence and improved credibility. It has become more important because organizations have realized that for remarkable growth, a trustworthy and sustainable relationship is required with society.  CSRD is a vital step which increases long term profitability with social justice. But development of CSRD is very slow in developing Asian countries as compared to developed western countries. This paper reviewed the literature based on CSRD practices at two levels – at global level and at national level (in context of India). Most of the research work is based on annual reports and a few on CSR reports of companies to measure the extent of CSR disclosures. It is observed that CSRD practices are affected with various factors like company’s age, size, profitability, corporate governance structure, ownership structure, board size, indebtedness, market sentiments, quality of corporate environmental disclosures, etc. Good financial performance, good governance practices, high profitability and large size of firms have positive impact on social and environmental disclosure.

Title: Customer Relationship Marketing: A Study Of State Bank Of Bikaner & Jaipur

Authors: Dr. Priyanka Vyas

Page 103-107

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The concept of managing relationships with customers is not new. Companies have been doing it since the beginning of trade; however, the focus was more on selling rather than customer orientation.  Competition driven by globalization has changed the whole gamut. Customers now have varied choices, are more knowledgeable and demanding too. Now they need to handle with utmost care by the companies because the question is not only to acquire them but to satisfy and retain them for long. The companies now realize that they could boost up their profits by almost 100% by retaining just 5% of their existing customers. Time has come for customer-centric enter-prizes implementing Customer Relationship Marketing (CRM) strategy to stay. CRM focuses on automating customer value and satisfaction. CRM basically centers on the conglomeration of technology and human resource with an aim to gain insight into behaviour of customers and cater to their perceived value. State bank of Bikaner and Jaipur (SBBJ) is a premier public sector bank in Rajasthan, having branches all over India with a prominent presence in Rajasthan. The bank states its value as ‘The bank with a vision’ and it also emphasis on the acquiring new technology for doing business as it let its customers to enjoy anywhere banking through their core powers. All its branches are fully computerized with a number of websites to help its customers. The customers have the freedom of accessing their account anytime, anywhere through their Internet banking channel. This is a detail study but only few aspects of research have been discussed in this paper.

Title: Mission Indradhanush- Revamp Plan Of Psbs

Authors: Dr. Archana Totuka

Page 108-112

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The eve of India’s Independence Day 2015, the Government of India announced “Indradhanush” for Indian Public Sector Banks .With this single word, they have tried to paint a beautiful picture which we see in the sky after dark clouds and rains. Public Sector Banks (PSBs) play a vital role in India’s economy. In the past few years though many large projects have stalled but because of a variety of legacy issues, including the delay caused in various approvals as well as land acquisition etc. and also because of low global and domestic demand. It has resulted in lower profitability for PSBs.

Title: Computation Of Depreciation In Ms-Excel 2010

Authors: Dr. Hem Chand Jain, Dr. Aruna Jain

Page 113-120

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The primary meaning of the word Depreciation is the fall in quality or value of a fixed asset through physical wear and tear in use or passage of time or from any other cause. Depreciation does take place irrespective of regular repairs and efficient maintenance. The accounting literature provides a number of methods for computing depreciation. In the MS-Excel 2010, depreciation can be computed under all the methods by entering the relevant formula. Besides this, the MS-Excel has built in functions DB, DDB, SLN, SYD, and VDB to calculate depreciation. The DB function returns the amount of depreciation of an asset for a specified period using the fixed-declining balance method. The DDB function returns the depreciation of an asset for a specified period using the double-declining balance method or some other method you specify. The SLN function returns the straight-line depreciation of an asset for one period. The SYD function returns the sum-of-years' digits depreciation of an asset for a specified period. The VDB (variable declining balance) function returns the depreciation of an asset for any period you specify, including partial periods, using the double-declining balance method or some other method you specify. With the help of these built in functions the depreciation can be computed quickly and easily. This paper describes the procedures of computing depreciation with the help of these built in functions. At the end two innovative examples have been given to make generalised worksheets so that depreciation can be computed for any type of assets with all the variable inputs.

Title: Nano And Marketing Strategies

Authors: Dr. V. D. Santosh Kumar, Prof. Vara Prasad

Page 121-128

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Innovations, marketing models, corporate governance, etc., are the heart of business and  economic growth, the present times seem to be a great age of innovations in every walk of life, pushing up the standards of living of not only classes but also masses , in this respect, the Nano small car is noted to be an all-time innovation of world-class. Automobile Marketing is of its own type, all over the world.  In India, it is very much on public display and visibility, which it would be very interesting to make studies of, for marketing theory, strategies and practices. In the automobile marketing of India, Tata Motors new small car is a new, novel and innovative addition of which it would be interesting to make a marketing study. Nano is an innovative product of Tata Automobiles, which revolutionized the whole automobile industry in the world. The study, the first of its kind for Nano, would be of interest and significant not only in respect of Nano but also the automobile marketing in general in the country.  Nano has many marked features which appear to make it an attractive automobile product and marketing proposition. It would be of good deal of theoretical, practical and marketing interest to know how effectively India’s small car is being marketed and the strategy being adopted for the purpose. It may hold lessons for marketing theory, practices and strategies, not to say, in any case, of being a good case study of automobile marketing in India, holding an expanding automobile marketing in the world.

Title: Impact Of Loyalty Programs Offered By Reliance Fresh In Rohtak City On Customer Expenditure And Retention

Authors: Vikas

Page 129-136

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Aim of this research paper is to understand the impact of loyalty programs on expenditures done by the customers on their shopping and also to know the impact on the customer retention. This study was applied on the Rohtak (Haryana, India) customers. The study investigates the impact of independent variable; loyalty programs: point system, tier system reward, and non monetary programs, on the dependent variable: customer expenditure and customer retention. Customer loyalty is a driving force for the good sales and performance of store. It’s a well known fact that it’s easy to develop a customer but it’s very difficult to keep that customer for the long time “Banane se kahin jyada mushkil hai bana k rakhna”. Companies are trying a lot to retain the customer with different strategies like new designs, new products in a very short time, innovative ideas etc. and various schemes like promotional programmes, loyalty programmes etc. Loyalty programs are one among them. From this study we tried to conclude that is there any impact on sales by offering the various loyalty programmes to the customers. Impact may also be observed with the help of brand equity.

Title: Skill India: Skill Development In Respect Of Micro, Small And Medium Enterprises (Msmes)

Authors: Saraswati Kumari

Page 137-142

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The standard of any country can be judged through its economy. Stronger the economy is, more developed country will be. Skills and knowledge are the driving forces of economic growth and social development for any country. Countries with more and better levels of skills regulate more successfully to the challenges and opportunities of the world of work. To meet global standards of quality, to increase foreign trade, to bring advanced technologies and to enhance MSMEs growth for the sustainable economic development, The Prime Minister Of India, Mr. Narendra Modi has Launched The Skill India Campaign. The skill India campaign helps in reducing poverty by increasing employability, productivity and helping sustainable enterprise development and inclusive growth. It facilitates high productivity, increased employment opportunities, income growth and development. Skill development the key To India’s MSME growth and competitiveness. MSMEs have been basically recognized as a base stone for the industrial development of any country. These enterprises contribute about 90 per cent of the business worldwide. These enterprises needs skilled workforce to meet competition. Therefore, this paper focuses on the present status of skill development, growth in the field of MSMEs in relation to skill development, and Opportunities for skilled employees as conclusion.

Title: Impact Of Celebrity Endorsement On Consumer Buying Behavior: A Case Study Of Chandigarh-India

Authors: Dr. Rajiv Salwan

Page 143-146

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Today `Celebrity Endorsement` has attracted immense debate on whether it really contributes to the brand building process or whether it is just another lazy tool to make the brand more visible in the minds of the consumers. Celebrities are involved in endorsing activities since late nineteenth century.  The advent of celebrity endorsements in advertising in India began when Hindi film and TV stars as well as sportspersons began encroaching on a territory that was, until then, the exclusive domain of models.  A celebrity does help in increasing brand sales, but only if he/she is selected carefully and used effectively. The personality of the brand and the celebrity have to complement each other and the selection of the celebrity is, therefore, very important.

Title: Price Behavior And Arrivals Of Maize In Selected Markets Of Telangana

Authors: Dr. R. Sampath Kumar, K. Kiran Kumar

Page 147-151

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Agricultural progress has been considered to be an indicator of the great of life at the grassroots level making it what may be called peoples sector. In regard to the importance of agriculture in a broader socio-financial sense, all of the three normal goals of economic development of the country, namely, output development, price consistency and poverty alleviation are excellent served by way of growth of agriculture sector. In India, maize is the 0.33 predominant food crops after rice and wheat. According to advance estimate it's cultivated in 8.7 m ha (2010-11) most of the time during Kharif season which covers 80% field. This paper has examined the price behavior and arrivals of Maize in Telangana. Both market arrivals and price of maize have depicted growing tendencies in close to the entire selected markets of Telangana. The seasonality in arrivals of maize has been found greater than the seasonality in market prices, indicating an upward thrust in market instability. The time series data on monthly arrivals and prices of maize have been accrued from the purposively selected APMC Nizamabad, Badepalli, Jagityal and Karimnagar for the years from 2006-07 to 2015-16 with a purpose to compute the traits, progress charges and relationship between arrivals and prices.

Title: A Review Of Economic Progress Under Planning Period In Rajasthan (1951-2016)

Authors: Dr. Praveen Sharma, Neeraj Basotia

Page 152-156

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Planning involves selecting objectives and actions to achieve them. Planning is the process or activity of determining in advance specifically, what should be done to achieve the objectives. Rajasthan is an under developing state. Development is a part of planning process. At the time of the initiation of planning in 1951, the state was involved in problems of integration and there was a lack of basic statistics for planning in the state. The average annual rainfall is very low in north-western parts due to the prevalence of the Thar Desert. Even now the state is belongs with the group of ‘BIMARU’ states, which are Bihar, MP, Rajasthan and UP on the basis of their demographic indicators and socio-economic backwardness. There are several difficulties in the economic development of Rajasthan. In the beginning of the First Five Year Plan, the economic condition of the state was very backward. Power, Employment, Education, health, Industries, Roads, Railway, Drinking water, States income, Poverty etc. was main issues at the time of beginning first five year plan. In this context, this paper reviews the economic progress under planning period in Rajasthan.

Title: Big Data : The Revolutionary Information Torrent

Authors: Priya Kaushal, Dr. Karamjeet Singh

Page 157-164

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This paper is an attempt to explore the new concept of Big Data. In its first section, it describes the concept by specifying the three broad dimensions to measure it viz., volume, velocity and variety. These dimensions are still evolving as this notion of big data is still in its nascent stage. The second section discusses some serious implications which the managers need to adopt in order to polish their decision making skills by optimally utilizing this data. In the third section, the big picture of big data in India is described. It states the stages of big data adoption by the Indian corporates, the sector wise utilization of this data and the usage of Hadoop, the most commonly preferred big data software, in India.

Title: A Case Study Of Middle Class Households Of Jaipur City

Authors: Dr. Virendra Goyal

Page 165-167

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Savings of the household sector are undoubtedly very important both in terms of micro- (for the optimum personal finance management) and macroeconomics (from the perspective of the economic growth). This paper provides empirical evidence of the complex interrelations of income, level of optimism/pessimism, attitudes towards saving and households' consumption–savings decisions. Moreover pessimists seem to reveal the lowest inclination to deliberate saving. Simultaneously, they seem to be most suspicious about the bank loan incurring. The level of optimism is positively associated with both the share of savers and the level of accumulated savings. In the present paper an attempt has been made to analyze attitude of the heads of the middle class households of Jaipur city towards financial saving.

Title: Key Factors Attracting Investors To Invest In Mutual Funds In Chennai-India

Authors: A Vinaitheertha Senthil

Page 168-176

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India’s mutual fund (MF) Assets under Management (AUM) as a % of GDP is roughly 7% as reported in a recent article in Equity Master, as compared to US, the AUM is 90% of the GDP. Developing economies like Brazil has 35% of GDP as AUM and China it is 15%. The purpose of this research paper is to find out what are the key factors that attracts investors to invest in MFs, with specific reference to Chennai City. A focused research questionnaire was built and surveyed with 472 mutual fund investors using non-probability, purposive sampling method, on key factors that influenced their behavior and decision. Analyzed the correlation between variables and 21 key variables attributed to 78.4% of the total variance. Factor analysis with principal component method using vari-max rotation is applied to group the variables in to six factors. The results showed Mutual Fund house being Indian or Foreign based, Alpha generated by the Fund, Safety to principal, current movement in Stock Market, ease of investment and current NAV of the Fund were considered as the important variables that contribute to the selection of Mutual Fund investment amongst investors in Chennai. This research paper also analyzed the impact of demographic variables on mutual fund factors. Four hypothesis were rejected and two were accepted. Respondents above 50 years prefer to invest in Mutual funds of Indian origin based on their previous experience with Morgan Stanley, Fidelity & Pioneer MF house. Safety of Principal, Tax benefits and derisking their portfolio was observed.

Title: Price Spread And Marketing Channel Of Potato In Lalitpur District, Uttar Pradesh

Authors: Dr. Mahesh Singh Rajput, Anshul Kumar Jain

Page 177-183

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The study has been made on backward 3 block of Lalitpur district of Uttar Pradesh. Two stage stratified random sampling method has been adopted to collect the information from vegetables growers. Total 114 vegetables grower’s categorized marginal, small and large farmers, 22 middlemen and 20 retailers have been chosen to complete the present study. An objective of the study is to examine the existing marketing system and to work out the price spread of potato.

Title: Women Entrepreneurs In Rajasthan: Socio Economic Constraint

Authors: Priyanka Karnawat

Page 184-188

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Entrepreneurship amongst women in India is relatively a recent phenomenon. Healthy and harmonious growth of the society as well as nation would not be possible unless women are brought into the mainstream of national development. The aim of present study is to analyse the impact of social and economic constraint on women entrepreneurship. The present study is exploratory as well as descriptive in nature. The study was conducted at Jaipur city. A random sample of 100 working women completed a demographic form and the Decisional Involvement Scale. The data revealed that there is a significant relationship between Economic & Social constraints with Women Entrepreneurship.

Title: Organizational Culture And Its Effect On Hospitality Industry

Authors: Dr. Ankita Jain, Shravasti Jain

Page 189-194

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Organizational culture or work culture as we say it, is an indispensable part of any organization.  Hotels are a part of high-quality service industry. The employees, here, wear a smile and work for hours. They get monetary benefits but do give a better performance, they are affected by the work culture. This paper aims to study the impact of organizational culture on the hospitality industry. This industry need to diagnose its culture and manage it for better environment. Studying the effect of culture on employees and their perceptions have led to a conclusion that an open and healthy organizational culture would increase commitment and loyalty of employees.

Title: Accounting For Amalgamation And Ifrs

Authors: Manisha, Dr. L. N. Arya

Page 195-199

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In the present era of liberalization and globalization, the world has become an economic village.  The development of e-commerce makes it imperative to have a single globally accepted financial accounting system. Many multinational companies are establishing their business in various countries in emerging economics and vice versa. The entities emerging economics are increasingly accessing the global markets to fulfill their capital needs by making their securities listed on the stock – exchanges outside their countries. The use of different accounting frameworks in different countries, chichi require in consistent treatment and presentation of same underlying accounting transaction creates confusion for users of financial statement. This confusion leads to inefficiency in capital markets across the world. Thus, the care for a single set of globally accepted accounting standards has adopted by many countries to pursue convergence of national accounting standards with IFRS. This research paper makes a critical appraisal of contemporary amalgamation literature and examines the applicable paragraphs of IFRS.

Title: Imlplication Of Gst In India : An Overview

Authors: Dr. Krishna K Verma

Page 200-204

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At present in India, there are various type of taxes being levied differently by Central and state government like Central excise duty, service tax and customs duties at the Central level and VAT (valueadded tax), entertainment tax, luxury tax or lottery taxes at state level. All these will be replaced by one single point of taxation i.e. GST. It would facilitate more seamless movement across the nation and will reduce the overall transactional cost of running the business and thereby also reducing the compliance of following multiple tax rules and obligations. Today it is highly relevant to achieve the high growth in the economy. It may also reduce corruption and bring more efficiency in running businesses. In this study we have discussed all these.

Title: Information System Audit In Corporate Environment: An Overview

Authors: Dr. Abhay Upadhyaya, Priyanka

Page 205-210

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Auditing is a systematic process of obtaining and evaluating evidence of activities, events or transactions. Currently, audit practices have been revolutionized by the development of information technology and basically information systems auditing focuses on assessing proper implementation, operation and control of information systems resources within organization. Several frameworks have been formulated for information systems auditing implementation to achieve improvement in auditing performance related to compliance requirements, internal controls evaluation and information systems success. Thus, improve audit performance and enhanced accountability and integrity of auditors. On the other hand, there are many types of risk associated with information system, this includes loss of computer assets, erroneous record keeping, increased risk of fraud, loss or theft of data, privacy violations and business disruption.

Title: Segment Reporting Practices In India

Authors: Arvinder Singh, Dr. R. K. Gupta

Page 211-214

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In today’s competitive market a businessman does not deal in any particular product or market but it wants to serve in multiple products/services and operates in different geographical areas. So it can cover wide area and face cut-thought competition when a business firm function in multiple products/service and in different market it need to properly anticipate and analyze risks and opportunities. All this information must be recorded in proper reports, which is known as segment reporting. The main aim of segment reporting is to properly identify & analyze business opportunities and risks. For the fulfillment of basic need of business reporting institute of charters accountant of India gives status as accounting standard. In this article different terms used in segment reporting, limitations, segment disclosures in India, difficulties in segment reporting.

Title: Analysis Of Financial Performance Of Selected Pharmaceutical Companies In India Through Z-Score Model

Authors: Dr. M. C. Gupta, Sandeep Kumar Chaurasia

Page 215-218

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Analysis of financial statements gives a true picture to investors, creditors etc. The stakeholders of the firm are interested in knowing about the firm financial condition and wealth of the firm. Ratio analysis like Profitability, Working capital, Debt equity ratio are the most important tool to monitor the financial performance of a company. The present research paper deal in measuring financial performance of selected pharmaceutical companies with the help of Altman Z-score Model, based on the past 10 years Financial Statements and concluded that the companies which are under study falls in ‘Safe Zone’ or ‘Grey Zone’ or ‘Distress Zone’ as per Z-score criteria.

Title: Life Insurance Corporation Of India In Present Scenario

Authors: Dr. Chitra Rathore

Page 219-221

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Human life is a full of risk. The effective solution of reducing the burden of these risks / losses is insurance. Insurance occupies an important position in the financial sector of an economy. In a period of less than half a century the insurance sector in a country has come in a full circle from being an open competitive market to compete nationalization and then back to a liberalized market. The entry of private player’s in the Indian insurance market has change the nature of competition. But LIC (Life Insurance Corporation of India) continuous to be the dominant life insurer even in the liberalized scenario of Indian insurance and it moving fact on a new growth trajectory surpassing its own past records. Insurance Regulatory and Development Authority (IRDA) has been established to protect the interests of holders of insurance policy and to regulate, promote and insure growth of the insurance industry. The present research work is an attempt to study the performance of LIC after liberalization policy regime

Title: Impact Of Organized Retailing On Unorganized Retailers With Reference To Change In Sales Volume And Consumer Profile In Selected Cities Of Gujarat: A Study

Authors: Dr. Nirav N. Pandya, Dr. Belur O. Baxi

Page 222-234

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Organised retiling has attracted consumers due to convenience to the consumers in terms of one roof solution for many products purchase, easy access to variety of products and brands, ease in payment system, reliability about the quality and enjoyment of time. Due to entry of various malls in selected cities of Gujarat unorganized stores or kiranawalas business has-been affected to greater extent. The present study is in the same direction. We hake an attempt to know the impact of organised retailers on unorganized retailers in terms of change in sales of various product categories like Personal care Products, FMCG product, food grain and cosmetics. We have collected data from the retailers of the selected cities of Gujarat to measure the impact. We have also examine the change in consumer profile in the unorganized retailers after arrival of mall. Chi-square analysis has been carried out to know the influence of city on over all change in sales volume and pattern of the unorganized retailers of respective city. The study depicted that there change in sale composition of the relaters and change in consumer profile in selected cities due to marketing strategies of the different malls and consumer’s attitude towards organised retailing.

Title: Working Capital Management In Cotton Textile Industry In India : A Study

Authors: Dr. Jai Parkash Parewa

Page 235-239

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The proper management of working capital is of crucial importance of the success of business.  The working capital management with its goal to minimize the cost of working capital while maximizing a firm’s profit has been found to emerge as a major factor in the profitability of a business. Efficient working capital management is, by common consent, of vital importance for an uninterrupted flow of internal finance for capital formation, which is essential for building an institutional base. In the light of this argument, the endeavor to study the reasons responsible for the constant rise in the prices of cotton textile industry in India with special reference to Rajasthan of great importance. The Importance of the role which cotton textile industry in India with special reference to Rajasthan plays in the development of national economy and in its infrastructure makes the study significant. In this paper Working Capital Management in Cotton Textile Industry In India is being discussed.

Title: Interpersonal Relationship At Workplace And Job Stress : An Empirical Study

Authors: Dr. R. Prabhakar Rao, Dr. Nidhi Dhawan

Page 240-246

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An employee is not working alone in the organization but with many other employees also with whom he has to get along well. An interpersonal relationship is an association of persons working together at workplace that builds an organization culture of an organization. If these relationships are good resulting into motivation, appraisal and care, then, things move on smoothly. But if same relationships are not healthy, misunderstandings are there; then it may be a major cause of stress for the employees in the organization. In today’s modern life which is changing very fast and since everyone wants to keep pace with this changing pattern, the life is becoming more and more stressful. It is not only at individual level but also at organizational level, life is becoming more stressful. The research paper examines the different factors related to interpersonal relationship at workplace as stressors encountered by public sector bank employees. An instrument questionnaire comprising of various parameters was used for identifying interpersonal relationship at workplace conditions that leads to increase stress level among employees. A Stratified sampling method was used for the selection of banks for the study. The sample included 130 employees at middle level and top level from the public sector banks in Delhi. The survey instrument was shown to be both reliable and valid. Statistical analytical tool t-test and other Descriptive statistics scores have been used. The highest mean score (1.15) for feel misunderstood and unappreciated indicates that the stress is highest in this case followed by feeling of politics and bureaucracy that prevails and frustrates the ability of the employees to do a job which is found to be high in case of PNB (1.12) as compared to SBI (1.11).

Title: Education Management For Economic Growth : An Overview

Authors: Dr. Kewal Raj Dawar, Dr. Krishnam Raju K.

Page 247-252

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Education has direct as well as indirect linkage with the growth activity of a country. It stimulates income by empowering people to enhance and utilize their capabilities more appropriately. The system of education in India has made rapid strides as evidenced from the exponential rise in the number of students and institutions, offering diverse courses. It is also being observed that the Indian education industry is subjected to Increasing Returns to the Scale, connecting higher returns with higher degrees. The education sector of the country is confronted with multiplicity of problems that are making it skewed and less productive. The resource inadequacy, government's indifference, rural – urban divergences, gender gap and internal mismanagement are some of the serious issues to be focused upon. If we are in a position to overcome these problematic areas, then our human capital base which is crucial to complement and supplement physical and natural resources of the country will be certainly strengthened. The government policy measures are ambitiously attempting to nurture some selected institutions from public and private sector to the world class status. But it needs to be ensured that the benefits of the education policy reach at the bottoms of the pyramid also.

Title: Women Empowerment Through Women Entrepreneurship

Authors: CMA Sikha Nandan

Page 253-257

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For developing nations the era is of inclusive growth and the key for inclusive growth is financial inclusion. Financial inclusion or inclusive financing is the delivery of financial services, at affordable costs to sections of disadvantaged and low income segments of society. Since women are regarded as better half of the society, and they are not economical developed at par, then the Nation can grow economically and socially, if women section can turn out to be financially independent. So women from an important segment for the financial development and the economic role played by them cannot be isolated from the frame work of development. For this the role of women as business owners is gradually increasing all over the world. Hence Women Entrepreneurship has been recognized as an important source of sustainable economic growth. Women entrepreneurs create new jobs for themselves and others and also provide society with different solution to management, organisation and business problems. Women entrepreneurship development is the instrument of women empowerment. Empowerment leads to self-fulfillment and women become aware of their existence, rights and position in the society and women becoming more empowered personally and economically through business ownership. Thus, the present discussion is initiated an empowering women through entrepreneurship development(ED) in sustainable growth economy. After, independence of India, the constitutional maker’s national leaders strongly demands equal social position of women and men. Today we have seen the women occupied the respectable positions in all walks of the fields. Yet, they have not absolutely free from some discrimination and harassment of the society. So women entrepreneurs often faced gender-based barriers to starting and growing their business, like discriminatory property, matrimonial and inheritance laws and/or cultural practices, lack of access to information and network etc As a result a few numbers of women have been able to establish their potentialities. Therefore each and every should be careful to promote the women statuses, and the present study also tries to contribute to this literature by empowering women through Entrepreneurship Development (ED) in emerging economies.

Title: The Influencing Factors Of Online Shopping System : An Overview

Authors: Neha Jain

Page 258-260

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Day by day as per demand of consumers’, electronic commerce and online marketing had been formed and developed rapidly. The number of internet users for multiple purposes was increasing frequently. This study based on the influencing factors and restrictive factors of online shopping in Indian.

Title: Demonetization–In Pursuit Of Digital India

Authors: Dr. Hema Mishra

Page 261-264

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Demonetization is a process by which a series of currency will not be legal tender. The series of currency will not acceptable as valid currency. The same thing happens with the Rs. 500 and Rs. 1000 note demonetization. Moreover, the limit of withdrawal has not been kept at a higher level. This is the turning Step taking India towards digital transactions. India is largely a cash economy. The cash transactions in this economy are far more than the total number of electronic transactions done on a daily basis. Though the Epayment systems are available, people are not using them. They are habituated to use liquid cash. Non availability of hard cash makes them compulsory to use various devises of E-payment system. The biggest speed-breaker in this path is Illiteracy and knowledge regarding digital devices.

Title: Are Both The Depositories Of India Working At Par? : A Critical Analysis Of NSDL And Cdsl

Authors: Manyata Mehra

Page 265-273

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The introduction of Depository system in India as a part of capital market reforms has paved the way for instituting infrastructure for eliminating the problems and risks involved in physical trading of securities which includes shares, debentures, mutual funds, derivatives, F&O and commodities. Depository system in the process of converting physical certificates of an investor to an equivalent number of securities in electronic form with scrip less trading and quick settlement cycles which is known as dematerialization of securities. In this system transfer and ownership of securities take place by means of electronic book entries. The paper entitled “Are Both the Depositories of India Working at Par…? A Critical Analysis of NSDL and CDSL” focuses on performance of both the depositories i.e.  CDSL and NSDL of India. This study is purely based on secondary data and the period of the study is April 2010-11 to March 2014-15 i.e. five consecutive financial years.

Title: Women Economic Empowerment In India : An Overview

Authors: Dr. Manish Shrivastava

Page 274-278

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Women contribute to the Indian economy in many ways. Apart from her importance in the social framework, a woman’s vital role in village centric community activities, protecting our culture and in determining the consumption attitude makes her special for the economy and society of India. However, it is unfortunate that whereas the economy has been growing at an average rate of 8 percent, 52 percent of women in the country still suffer from malnutrition. They go hungry even when the granaries are full and overflowing. It is shameful that even today while giving birth to a child, on an average, 200 out of 1 lakh pregnant women lose their lives. 58 percent of pregnant women suffer from anemia. In terms of even literacy, though their position has improved but it is far behind the males, as still 34.5 percent of the women are illiterate. Women’s participation in the labour force is quite low, and has been falling over the last few years. The female to male ratio is only 0.36. This is exacerbated by lack of choices that women have to engage in paid work related to work type and location, patriarchal gender norms, and the undue burdens of unpaid care work that women bear. Women continue to be excluded in social, economic and political domains, which shows the inadequate attention towards inclusive growth and unequal gender relations. India ranks 127 out of 187 countries in the gender inequality index with a score of 0.536. The World Economic Forum ranked India 101 out of 136 countries in the Gender Gap Index with a score of 0.655. Analysis of women’s economic empowerment programmes in India will contribute to recommendations about how a ‘double boon’ can be created, i.e. decent paid work that provides support for unpaid care work responsibilities, along with removal of barriers to entry and retention in the labour market. This paper attempts to study the economic empowerment of indian women as well as socioeconomic problems of women in India. Besides this, the paper also examines relevant issues which the women are facing in India. The objective of the study to suggest the guidelines for the eradication of gender bias in economy of India.

Title: Article In Hindi

Authors: Dr. Kanak Rani

Page 279-287


Title: Article In Hindi

Authors: Dr. Sulekha Pareek & Mamta Sharma

Page 288-292


Title: Article In Hindi

Authors: Dr. Richa

Page 293-294


Title: Article In Hindi

Authors: Dr. Alka Pareek and Kusum Goswami

Page 295-298


Title: Article In Hindi

Authors: Dr. Pradeep Singh Shekhawat

Page 299-303


Title: Article In Hindi

Authors: Dr. Kamlesh Babu and Dr. Manish Kumar

Page 304-306


Title: Article In Hindi

Authors: DR. B.C. Dixit

Page 307-313


Title: Article In Hindi

Authors: Dr. Madhuri Trwari

Page 314-320


Title: Importance Of Profitability Assessment

Authors: Dr. Tina Singh Bhadouria

Page 321-323

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Profitability assessment is a term that has been very popular since the times of industrial revolution in India. It indicates the earning capability of the business entity either in relation to total revenues or the assets being utilized. Profitability indicates the degree or the extent of profit earning capacity of a business venture. It shows the financial ability and tends to enhance the income earning capacity. We can say for business to be profitable, good use of finances of the business is a must. Finance is the life blood of an organization. It is an integral part of establishing, running and operation of a business. Sometimes it is not the shortages of funds but the mismanagement of funds which leads to the failure of the business. Therefore, for surviving in the dynamic economic environment optimum utilization of resources is the key to profitability, which ultimately is the main objective of any business enterprise.

Title: Impact Of Government Policies On Commercial Viability Of State Road Transport Undertakings

Authors: Dr. Namita Jalan

Page 324-328

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After independence, a lot of public enterprises were set up in India under government ownership and control, to carry on diversified industrial and commercial activities. The speed of setting up public enterprises was so fast that it virtually reduced further scope of private sector in the economic field in the country. It is very unfortunate, that most of the public sector enterprises are running at loss since inception and need subsidization. In this respect it was rightly concluded that “The concept of perpetual subsidization at the hands of the rest of the economy appears to be neither feasible nor desirable and hence the public enterprises should be commercially agile in their operational framework.”1 A loss incurring company is always a source of loss to the society. It is an indirect form of taxation on the society which it has to bear because of the inefficiency of public sector management.”2 A case study has been conducted on the effect of government policy decisions on commercial viability of state transport undertakings with particular focus on motor vehicles tax, passenger tax and concessions in fare.

Title: Appraisal Of Financial Performance Of LIC of India : An Overview

Authors: Dr. Bhuvnesh Gour

Page 329-332

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Appraisal of financial performance is a mechanism of x-raying the capital structure of any institution. The word ‘appraisal’ is a process of valuation of a task. It may be financial, social and economical. In the phrase “financial performance”, the word performance means the efforts extended to achieve the target efficiently and effectively. The dictionary meaning of performance refers to ‘achievement’. The achievement of target involves the integrated use of human, financial and natural resources. Performance directly reflects the position and utilization of the resources. Appraisal of financial performance is very important component for a life insurer. It is very useful for management of life insurer and outsiders. Any life insurance company cannot be success without appraisal of financial performance. After the appraisal of financial performance management takes important decision for improving the profitability.